On the afternoon of April 21, the People’s Committee of Lao Cai province held a press conference to announce solutions to stimulate local tourism demand in the context of Covid-19 epidemic prevention and combat, in order to achieve tourism recovery in Sa Pa National Tourist Area. , reaching the target of welcoming five million visitors in 2021. Attending are more than 40 local press agencies and 20 bloggers specializing in tourism promotion.
Lao Cai Provincial People’s Committee held a press conference to stimulate tourism demand in 2021. On the afternoon of April 21, the People’s Committee of Lao Cai province held a press conference to announce solutions to stimulate local tourism demand in the context of Covid-19 epidemic prevention and combat, in order to achieve tourism recovery in Sa Pa National Tourist Area. , reaching the target of welcoming five million visitors in 2021. Attending are more than 40 local press agencies and 20 bloggers specializing in tourism promotion. At the press conference, Ms. Giang Thi Dung, Vice Chairman of Lao Cai Provincial People’s Committee informed: Due to the impact of the Covid -19 epidemic, in 2020, the number of visitors to Lao Cai was only 2.3 million, down 55% from with 2019; In 2021, only for the Tan Suu Lunar New Year holiday, the number of visitors to Lao Cai decreased by 54% compared to that of the Canh Ty Lunar New Year holiday in 2020. According to preliminary statistics, in Lao Cai province, there are about 15 – 20% of the accommodation establishments stop working, the rest of the accommodation establishments only have guests during weekends, holidays, average capacity. the army reaches 20-30%; more than 3,000 workers in the tourism sector lost their jobs or had to take a break from work; International travel businesses completely halted their activities related to foreign markets. Therefore, Lao Cai implemented measures to stimulate demand and restore tourism locally, with a strong focus on Sa Pa National Tourist Area and Lao Cai City, Bac Ha District, Bat Xat, Bao Ha Temple (district Bao Yen). Accordingly, Lao Cai synchronously implemented two breakthroughs, namely: Creating new tourism products, ensuring the quality of tourism, services and increasing value, reducing travel service prices for accommodation rooms, travel, meals, transportation … Activities to stimulate tourism demand “Flavor of Lao Cai” in 2021 focus on the following contents: Promote communication, promote tourism promotion “Lao Cai – a friendly, safe and attractive destination” advertise on central and local media channels and websites, social networks; promoting, promoting and promoting tourism demand through domestic seminars and fairs such as: Lao Cai Tourism Trade Investment Promotion Conference in 2021, Ho Chi Minh City Tourism Festival, Sa Tourism Culture Festival Pa in Hanoi, Caravan program itinerary connects Lao Cai tourism with key markets (Ninh Binh – Hue – Da Nang – Hoi An). In particular, in order to create a spillover effect, stimulate demand and attract tourists, the cultural tourism product experience will be organized “Reimagining Sa Pa Love Market”; Sa Pa flower festival and brocade performance; Run on the trekking route and enjoy the beauty of the national scenic relic of Sa Pa terraced fields. Besides, organize the Bac Ha White Plateau Festival; general sports tourism products in Bac Ha, according to French expert advice, the bicycle race “Walking in the middle of the pouring season” Bat Xat … About stimulus programs and events and promotions, 100% free entrance fee and fee for tourist attractions managed by the province (Ham Rong tourist site, Thac Bac waterfall, Sin Chai, Ta Phin, Thung Muong Hoa valley, Golden Stream – Love Waterfall, Old Forest, Fansipan mountain climbing); discount ticket to visit Fansipan cable car tourist area; Travel businesses offer specific discounts and promotions for each service to attract tourists (accommodation, meals, tours). Accordingly, there are 108 tourism business units committed to reduce prices; including 56 accommodation establishments with 10-66% discount, 27 restaurants with 10-20% discount, four travel agencies with 20-50% discount, five transportation units with discount from 10-38% … The goal of Lao Cai province is to attract tourists with a surge in the period from April to September 2021, creating a premise to promote the recovery of the domestic tourism market after the pandemic, striving to welcome five million. arrivals, total tourism revenue reached 16,000 billion.
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