What segment of the smartphone market is really hot?

Popular to mid-range smartphones will be the preferred choice.
At the beginning of the second quarter, HMD Global introduced a new series of Nokia products, belonging to 3 series C, G and X, and most of them aimed at the low-end to mid-range smartphone market, showing a shift. in this market.

What do phone users want? In the context of a tumultuous market with information from the endless competition between Samsung and Apple and a few other emerging brands in the high-end smartphone segment, the product portfolio is aimed at the lower segments. Nokia offers a different view of the market. Explaining this, Mr. Stephen Taylor, Global Marketing Director of HMD Global said: “For us, the innovative mindset is to open up high-value experiences for people who have never approached. smartphone before. Millions of people trust Nokia phones for their everyday needs, from basic connectivity, to payment or creative activity. We care that people trust their phones. ” Nokia is targeting customers who have never used a smartphone and will use the smartphone as an essential means every day. They have the basis to pursue this strategy. In a study conducted by HMD Global on a global scale in 2020, up to 80% of respondents said they want to use their phone for a long time, 80% are interested in battery life factor and ability to run stably and persistently. And another interesting figure is that 51% of smartphone users trust their phone more than their memory. That means that they tend to put in their phones all secrets, personal information, account codes … Therefore, security features, persistence, stability are still advantages. users’ first choice of smartphones today. Nokia C20 is considered optimal for new smartphone users, launched in Vietnam at a price of 2,290,000 VND with interest-free installments. In Vietnam, statistics show that there are currently 87 million smartphone subscribers. In particular, the number of phones that can only use 2G has decreased from more than 30 million in 2019 to about 24 million. But of which only about 12.4 million users only one “brick” phone and others use a smartphone. At the same time, the trend of popularizing 5G networks in Vietnam is happening fast, accompanied by a wave of popularization of smartphones that is being encouraged by the policy that contributes to making the popular smartphone market to near high-end become hotter. hours. Popular to mid-range smartphones will be the preferred choice As analyzed above, the demand for popular and mid-range smartphones will be more and more popular, especially in the Vietnamese market. So it is not too surprising that a series of manufacturers recently rushed to introduce new smartphone products to the market for this segment. Based on market research, HMD Global launches six new Nokia smartphones at the same time from the entry-level to mid-range segment. The popular smartphone C-series, including two products Nokia C20 and Nokia C10, can be considered as models to welcome the trend of popularizing smartphones, helping users to access high-quality smartphone technology. However, the mid-range G-series product line with two representatives Nokia G20 and Nokia G10 is the segment that the company focuses the most with the message of “bringing the best experiences to reach as many users as possible”. . Both G-series phones feature up to 3 days of battery life – the longest ever on a Nokia smartphone. The first members of the G-series possess high durability and security, integrated fingerprint unlock and facial recognition, and an impressive 6.5-inch water drop screen with increased brightness. comfortable. Nokia for 2 consecutive years (2019-2020) leads Counterpoint’s rankings for durability and security, with data center located in Finland. Meanwhile, the near-high-end X-series with 2 Nokia X20 and Nokia X10 products is considered to have performance far beyond the price. These smartphones are equipped with Android 11 operating system with 3 years of security updates and OS upgrades, users can feel secure to stick with their devices for longer. The Nokia X20 is equipped with a 32 MP front camera and a 64 MP quad camera cluster on the back, using the famous German ZEISS optical lens with Dual Sight that activates two cameras simultaneously to capture multiple aspects or multiple angles. . It can be seen that Nokia is not racing technology in temporary functions but concentrating on creating products according to the criteria that their customer group is interested in. It is a phone with a configuration that is strong enough to support work, entertainment and relaxation. In addition to restructuring the Nokia product portfolio, HMD Global has also entered the service sector with the launch of the virtual mobile network HMD Mobile, along with the Nokia Lite Earbuds wireless headset accessory set, demonstrating the ambition to complete. ecosystem of HMD Global. This acceleration of HMD Global promises intense competition in the entry-level to mid-range smartphone segment.