Increasing 2 times compared to the plan in Q1 / 2021 and 2 times higher than the market, FPT Shop accounts for more than 30% of the laptop market share …
Customers visit the laptop shopping experience at FPT Shop. The growth rate of laptop in FPT Shop system has exceeded 2 times compared with the plan in Q1 / 2021 and has increased 2 times compared to the general market, according to data from market research firm GfK. Specifically, FPT Shop currently accounts for more than 30% of the market share and is the No. 1 growing chain of stores in the laptop market. Thus, for every 10 laptops in use in Vietnam, more than 3 are purchased at FPT Shop. Mr. Nguyen The Kha, Director of the mobile telecommunications division of FPT Shop, said that in order to gain market share, FPT Shop has a system that always closely monitors the market, makes accurate forecasts and meets the demand well. of users, taking advantage of the leading position in gaming laptop, Macbook M1. Recently, FPT Shop also continuously expanded its sales network by 70 more laptop centers, and diversified its products by adding new products from Microsoft Surface, AVITA, LCD screens, printers … FPT Shop expects that laptops will continue to achieve 20-30% growth in 2021. Motivation will come from new-style laptop centers, which give space for customers to experience, many new products, and employees. Professionalism and distinctive incentives … It is known that FPT Shop’s 2020 business results come from computers and Apple products compensate for the decline in mobile phones. FPT Shop’s laptop segment recorded a strong growth of 60%, becoming one of the major contributors to the revenue and gross profit of the FPT Retail system (Digital Retail Joint Stock Company).
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