Without a man, Vietnamese women tend to buy electronic appliances by themselves

Vietnamese women over the age of 35 have increased demand for electronics and electronics. The percentage of women buying electronics and electronics online is even equal to that of men.
This is the comment made by iPrice – a product search and price comparison tool currently available in Vietnam and six countries including Malaysia, Singapore, Indonesia, Thailand, Philippines, and Hong Kong.

According to iPrice Group, in the e-commerce report of this group in 2020, Vietnam has 2 names, including The World of Mobile and Green Electronics, in the top 10 of e-commerce websites with high traffic volume in the East region. South Asia. The fact above shows that the trend of online shopping for electronics and electronics is becoming more and more popular among Vietnamese users. Without a man, Vietnamese women tend to buy electronic appliances by themselves. Photo: Trong Dat By analyzing more than 1 million page views on iPrice in the first three months of 2020 and 2021, this report has shown that, in Vietnam, the proportion of female users buying electronics and electronics on the trading floor. electronics as high as men. The report shows that in the first quarter of 2021, the percentage of women shopping on e-commerce sites in the industry was 43%, an increase of 5% over the same period last year. Although men are still the main shoppers in the portfolio when accounting for 57%, this figure has declined. Notably, among female users, the group of women aged 35-44 and 45-54 who are interested in the online electronics market in Quarter I / 2021 increased by 4% compared to Q1. / 2020. In the older age group (from 55-64), this proportion also has a slight increase (2%). Statistics in the form of demographics of users buying electronics, electronics on e-commerce floors. Data: iPrice In contrast to middle-aged women, in the group of young women (from 25-34 years old), the percentage of electronic and electronic goods purchased in the first 3 months of this year decreased sharply (10%). According to experts, the cause of this situation may be because this is a group of office workers. These people have a high demand for electronic equipment such as computers, headsets, cameras, … in early 2020, when the trend of working remotely is rising at the time of the Covid-19 outbreak. Because the life cycle of electronic and electronic products is quite high, the demand for purchasing new equipment of this target group will decrease when entering 2021. The above data have shown that not only men and women today are showing their initiative in buying electronic and electronic equipment. This is especially true on e-commerce platforms, where they can easily compare prices and are provided with all the necessary information about the item to choose from.