AirTag demonstrates Apple’s masterful tactic in making accessories

AirTag is not a companion product to the iPhone, but it will be central in another accessory ecosystem, you will have to buy a lot instead of a single item.
A new ecosystem

The iPhone and Apple Watch today have a very rich ecosystem, thousands of different straps, chargers, and protective cases. The AirTag is like an Apple Watch in that you need an iPhone for it to work, but it will need its own personalization just like an Apple Watch. Apple has made no secret of its expectations of AirTag. Right from the moment of purchase, customers can choose to engrave something for free with a variety of cute accessories such as leather straps, keychains, and even combine with Hermés to sell accessories 15 times more expensive than the AirTag. . That turns AirTag into a real jewelry that you want to show off to everyone to see, look both tasteful, technology is quite luxurious. If it was a jewelry, the cost comes also very immense, each person likes a style. An additional cost is required AirTag costs $ 29, which is quite a reasonable price for a useful accessory from Apple. But that’s just the beginning because Apple has made it in a way that forces you to buy accessories. AirTag is round, made of plastic so unless you need to track something there is space to put it inside there is no way to attach it to anything. It has no holes to hook anywhere. That’s when you need to think about buying accessories for it. Assuming you have 4 sets of car and home keys, you will need to purchase a $ 99 package for 4 AirTags and include a strap to attach them. Apple’s normal leather strap costs about $ 35, totaling about $ 240, roughly the same as an Apple Watch SE. That’s not to mention the $ 350 Hermés strap, the total amount up to 1,496 USD on par with the iPhone 12 Pro Max. Although third-party brands may sell straps for less, the new straps are just the beginning of Apple’s overall accessory plan. Change the way we buy accessories Usually when you have bought something, then you will consider buying accessories for it. But Apple can be taller because it makes you feel interested in a particular AirTag accessory and then buys an AirTag to fit it. Nomad’s glasses strap. Due to the design of AirTag, it needs a certain accessory to attach it anywhere, so there will be a lot of interesting accessories coming out that you find it essential. Nomad, for example, has just launched the AirTag Glass Strap to both prevent the glasses from falling and not be afraid of losing them when you sit anywhere. Its price is 40 USD. Loop You can buy the small AirTag, but that’s just the beginning. The more creative accessories you create, the more AirTags can be purchased. In the future, maybe Apple will sell seasonal straps in different colors or a special edition in partnership with Nike, … all that makes you buy more. This is the technology that creates the ever-changing fashion and fashion. Remember how many cases you bought for your smartphone. AirTag definitely does it, and so do many accessories. In the future there will be a wide variety of accessories specially designed to motivate us to buy accessories first, then buy AirTag later. That loop will not stop.