All 7 members of BTS surprised when they became Louis Vuitton’s brand ambassadors

Unlike many other groups, each member will have their own activities and can become the brand ambassadors of a certain brand, BTS continues to prove their ‘group strength’ when the group officially becomes ambassadors. brand of the prestigious fashion house Louis Vuitton.
The cult brand Louis Vuitton recently announced on their official social network accounts that the most famous global group BTS has officially joined the lineup of “brand ambassadors” of the brand.

Louis Vuitton’s account reads: “ World-famous pop icons BTS are recognized for their inspirational messages that bring positive effects. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. ” In response, BTS wrote: “ Becoming the global ambassador of Louis Vuitton is a meaningful moment for BTS, we look forward to the group’s projects with Virgil Abloh . ” (Virgil Abloh is LV’s men’s fashion segment manager). In K-Pop, BTS is known as the group with the most perfect group activities, any advertisement has the presence of all 7 members, not a single member has their own activities. This sometimes makes brands quite hesitant to invite the group to be brand ambassadors, because in addition to the high value of BTS’s name, creating a brand ambassador image with all 7 members. It’s much more difficult to work with just one member. The fact that BTS becomes the brand ambassador of Louis Vuitton can be considered a shocking thing, because BTS has extremely prioritized domestic brands. This is also the first high-end fashion brand to invite BTS to be an ambassador, before that, although the group wore costumes of many famous fashion houses, but never accepted to be an ambassador for any brand. BTS has officially cooperated with four of the 10 most valuable global brands: Coca-Cola, Samsung and most recently LV and McDonald’s. Among luxury fashion brands, Louis Vuitton is the brand with the highest brand value globally, then Chanel, Hermès, Gucci … Louis Vuitton is also the only high-end fashion brand named in the Top 10. the most valuable global brand in 2020 (ranked first by Apple). After hearing this information, netizen jokingly, it is true that the group with the highest brand name value is different, choosing the brand as the fashion brand ambassador must also choose the brand with the highest brand value!