On April 15th, Lei Technology was surprised to find that JD.com could directly use the WeChat applet. For example, if you search for “lv” directly on JD.com, you will enter the relevant page, click on any product, and you will be able to jump to the WeChat applet. If it is the first time to enter the WeChat Mini Program from JD.com, there will be an authorization confirmation option.
Unlike Taobao, which has a wide range of goods, JD’s label is that it has a complete after-sales service system and a good attitude towards customers, but the types of goods are not as comprehensive as Taobao. Therefore, JD has always been the first choice when buying more expensive products. However, there is still the problem. JD.com does not have that complete range of goods. This labeling impression has led to the fact that JD’s active population is not as large as that of the emerging e-commerce platform.
In order to expand the influence of the platform, JD.com has previously launched the “JD Shopping” applet on WeChat to obtain traffic from WeChat’s user groups. In the WeChat 10th Anniversary Open Class at the beginning of this year, the WeChat team revealed that daily active users of the Mini Program have exceeded 400 million.
In addition to JD.com, Taobao and Pinduoduo have also targeted these 400 million active users of WeChat Mini Programs. Pinduoduo has launched WeChat Mini Programs. Taobao Special Edition Mini Programs have also submitted applications to WeChat and are awaiting review. JD’s strategy is correct, but after other e-commerce platforms open WeChat mini-programs, JD will not have a clear advantage in this regard.
Because of this, JD.com made a bold decision. Instead, users can directly use the WeChat applet on JD’s platform. JD.com originally had Tencent’s investment, so the WeChat applet is naturally a convenient way for JD.com. Cooperation negotiations and mutual adaptation between the two are progressing very smoothly.
For ordinary consumers, when shopping on the JD platform, they can jump directly to the WeChat applet, the goods are more complete, and they don’t need to constantly change platforms, which is the best of both worlds. Moreover, the small program is small in size and does not take up too much phone storage, so you don’t need to download so many apps.
However, the JD WeChat applet function has just been launched, and currently there are not many keywords that support jumps. We wait for JD and WeChat to continue to adapt in depth. In the future, JD and WeChat may realize in-depth data exchange. JD.com supports WeChat applet jumps, which will become another trump card for JD.com to compete with Taobao and Pinduoduo.
You must log in to post a comment.