At this year’s spring conference, Apple’s new iPad Pro is equipped with an M1 chip originally only used on computers. From this speculation, Apple’s move is to integrate the iPad and Mac product lines.
Recently, Apple’s vice president of global marketing Greg Joswiak and senior vice president of hardware engineering John Ternus accepted an interview with The Independent. The two executives revealed a lot of information about the company’s future development direction and product planning.
Regarding speculation about the integration of the iPad and Mac product lines, Joswiak responded, At present, Apple does not have the idea of merging the two product lines, they are just trying to make the two products the best products in their respective categories, and will not fall into the “merger” discussion.
When asked why the new iPad Pro uses the M1 chip instead of the A series chip, Ternus said: “ We have been using the best chip for the iPad Pro, and now the best Apple chip is the M1 chip. “The two also discussed the behind-the-scenes story of the new screen for iPad Pro.
This is by far the best iPad screen, comparable to Pro Display XDR. The manufacturing team has spent a lot of effort to reduce the thickness of the mini-LED screen, which is a difficult task for Apple. This is by far the best iPad screen, comparable to Pro Display XDR. The manufacturing team has spent a lot of effort to reduce the thickness of the mini-LED screen, which is a difficult task for Apple. In fact, as early as the 2018 WWDC conference, Craig Federighi, Apple’s senior vice president of software engineering, explained at the meeting that Apple will not integrate the two product lines. 
If you consider it from a business perspective, Apple certainly hopes that users can buy iPhone, iPad and Mac at the same time. If there is a competitive relationship between the iPad and the Mac series in product positioning, then users can only buy one device to meet all their needs, which is obviously not in Apple’s commercial interests.
Although Apple has made it clear that it will not merge, Xiao Lei believes that the powerful performance of the iPad Pro will make it more like a “computer” in the future. This year’s new iPad Pro uses up to 16G of running memory and 2T of hard drive. The greater performance of the iPad will definitely drive developers to launch more productive software, and people can use it to complete more daily tasks in the future.
The iPad Pro with a more powerful configuration has also made its product prices higher and higher. Today, the price of the new 12.9-inch iPad Pro is as low as RMB 8,499 and as high as RMB 18,499. In contrast, the lowest price of the MacBook Air is only 7,999 yuan, and the lowest price of the new 24-inch iMac is 9,999 yuan.
For ordinary consumers, the current so high price of the iPad Pro makes it difficult to start. Many people might think why not choose a computer since it’s all at this price? Apple officially said that the iPad Pro will not be merged with the MacBook, but the iPad Pro seems to have “merged” with the price of the computer.
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