Coca-Cola and The Ocean Cleanup officially become global partners đối

Coca-Cola becomes the first Global Implementation Partner for The Ocean Cleanup’s river cleanup project.
On June 2, The Coca-Cola Company and The Ocean Cleanup officially announced that Coca-Cola will be the Global Implementation Partner for The Ocean Cleanup’s river cleaning project. This unique partnership connects multinationals and technology nonprofits under one clear common goal: to prevent plastic waste from ending up in the oceans, with the first approach of treating it. pours into the sea from rivers.

Leveraging Coca-Cola’s global scale and network and The Ocean Cleanup’s technology and data solutions, this partnership will accelerate the implementation of a plastic waste collection and cleaning system. 15 rivers around the world over the next 18 months, including the introduction and adoption of The Ocean Cleanup’s Interceptor solar-powered semi-automated river sanitation solution. The two sides also called for the attention and action of industries and individuals around the world to solve the problem of plastic waste, prevent plastic waste from entering the ocean, thereby protecting the ecosystem. species and water resources. Boyan Slat, Founder and CEO of The Ocean Cleanup said: “The Ocean Cleanup’s mission is to remove plastic waste from the oceans. With 1,000 rivers carrying nearly 80% of plastic waste directly into the sea, this problem is becoming more and more serious. This is also the reason why we are always looking for solutions to speed up the implementation of the program. Among the waste we collect are many plastic bottles, including Coca-Cola products, so we appreciate that Coca-Cola is the first company in the industry to partner with The Ocean Cleanup. This is also an action program in Coca-Cola’s grand strategy to create a positive impact, contributing to solving global plastic pollution. Our aim is to learn from this partnership and continue to scale rapidly in the near future. I believe this cooperation is good news for our oceans.” The cooperation between Coca-Cola and The Ocean Cleanup will accelerate the implementation of the Interceptor system to clean 15 rivers globally Solution Interceptor The Interceptor system announced in 2019 is the first widely deployed solution to prevent river waste from entering the ocean. Interceptor works 100% on solar energy, automatically filters garbage and can operate in most of the most polluted rivers in the world. Through the partnership between The Ocean Cleanup and Coca-Cola, from now until the end of 2022, the two units will coordinate to deploy the Interceptor solution application program to clean 15 rivers globally. The first two Interceptor systems in the cooperation program were installed by The Ocean Cleanup in Santo Domingo, Dominican Republic and Can Tho, Vietnam. In these rivers, The Ocean Cleanup and Coca-Cola will continue to support the development of post-collection solutions. The two units are also planning to expand the project scale on the remaining 13 rivers in the near future. The Ocean Cleanup provides effective solutions with high expertise in the field of plastic waste collection technology, applied from practical experience, scientific understanding of plastic waste pollution, and a database as well. as it handles data from programs that this organization has previously implemented. Coca-Cola will support The Ocean Cleanup through the company’s global network, which currently operates in more than 200 countries and territories. Coca-Cola will directly support the local implementation of the new Interceptor system, as well as post-collection plastic processing with specialized measures to manage plastic waste in a weekly economic model. complete. Ocean Cleanup and Coca-Cola will work together to secure new partners and call for the investments needed to scale the project, namely installing more Interceptor solutions, securing licenses, and deploying new solutions. Developed a River Monitoring System (RMS) for a more detailed analysis of pollution levels in rivers. For a world without waste Mr. James Quincey, Chairman and CEO of The Coca-Cola Company said: “As a global company, we work hard to ensure that all the materials we use for packaging are collected and recycled, and do not end up as waste. We support The Ocean Cleanup and its technological solutions to protect the ocean ecosystem and also contribute to the conservation of our water resources.” The Coca-Cola Company is implementing comprehensive activities to tackle plastic waste through its Strategy for a Zero Waste World. The strategy sets out three key global goals including: (1) 100% of Coca-Cola’s packaging is recyclable by 2025 – and using at least 50% recycled materials in packaging by 2030; (2) Every can and bottle that Coca-Cola sells is collected and recycled by the company by 2030; and (3) Working together for a clean, waste-free environment. Constantly improving, Coca-Cola is investing in many new technologies, packaging material solutions and packaging reduction initiatives, including ultra-light recycling technology, plant-based packaging and other innovative technologies. solution to support the classification process. Recently, Coca-Cola set a target that by 2025, depending on business growth, the company will reduce the use of virgin plastic from fossil fuels by about 20% compared to today. Getting rid of plastic waste requires effective action and thinking on the part of all parties, including civil society, industry and the public sector. Therefore, The Coca-Cola Company has always supported building and participating in global, future-oriented partnerships for a zero-waste world. The common goal is to encourage more people to recycle and reuse and more organizations to invest in a circular economy where products and materials stay the same at the end of their life cycle. their value and return to the production process, becoming part of a closed chain, so that there is little or no waste released into the environment. Brian Smith, President and COO of The Coca-Cola Company said: “The Ocean Cleanup has a clear vision and effective technology to realize the goal of eliminating plastic waste from the ocean. As for Coca-Cola, we have a local team to support the implementation of the new Interceptor system in rivers around the world, along with the treatment and recycling of waste after collection. . We believe this partnership can make a truly positive impact. It’s great that Coca-Cola employees everywhere in the world can support the project by participating in supporting the implementation of the project locally, or becoming an ambassador to spread the message of the great mission. of this project”.