In the March high-end car sales rankings released by the Federation of Passengers, the Hongqi H9 beat Cadillac CT6 in 7th place with 7,894 units. Cadillac CT6 sold 5197 units that month.
Cadillac CT6 and Hongqi H9 are positioned as C-class cars. Although the two have a large difference in guidance price, the terminal retail price is basically the same, which makes the two inevitably put together for comparison. From the time of appearance, CT6 and Hongqi H9 are both newcomers to the C-class car market. In comparison, CT6 entered the market a few years earlier than Hongqi H9, and has certain preconceived advantages. However, from the current sales performance, Hongqi is the second-place winner. H9 doesn’t seem to fall behind, which shows that Hongqi H9 has certain advantages over CT6. Hongqi H9 and CT6 are both C-class cars, and the gap between the three major parts and configurations of the C-class car is basically not too big. Take the 2.0 model as an example, the book power data of the two are basically the same, the gearbox is half a cat, and the overall configuration level is also at the same level. However, in terms of the richness of the configuration of the models at the same price, the Hongqi H9 should appear more sincere. This is Hongqi H9’s first advantage over CT6. We also take the 2.0 model as an example. The comparison models are the Hongqi H9 Zhilianqiyue Edition and the CT6 28T Elite, both of which are priced at 309,000 yuan. In the case of the same price, the Hongqi H9 has more key features such as automatic parking, matrix headlights, front fog lights, 4 BOSE audio speakers, independent rear air conditioners and negative ion generators, which are all retrofits. /For the more difficult configuration to install, the Hongqi H9 configuration is more modern and more suitable for the domestic car environment. The second advantage of Hongqi H9 over CT6 is its more complete after-sales policy. In terms of vehicle warranty, the Cadillac CT6 is 3 years unlimited kilometers, while the Hongqi H9 is 4 years or 100,000 kilometers, which is not much different. However, Hongqi H9 has one more first owner’s warranty policy than Cadillac CT6. This first owner’s warranty policy is unlimited years/unlimited kilometers. It is the same as the first owner’s warranty policy implemented by many electric vehicles at present, which is in the C level. The car segment is still relatively rare. The first owner’s warranty policy is a big plus for luxury car consumers who are more difficult to own than to buy a car. The maintenance cost of luxury cars is high, and the replacement cycle is slightly longer than that of household scooters. At this time, the advantage of the first owner’s lifetime warranty is reflected, and the owner does not need to worry about the quality of the vehicle after the warranty. From another perspective, the manufacturer’s daring to launch the first owner’s lifetime warranty policy also shows that manufacturers are very confident in the product quality and reliability of the Hongqi H9. This is the advantage of the Hongqi H9. The third advantage of Hongqi H9 is naturally its own brand identity. In recent years, independent brands have opened high-end routes, but most of them have stopped at 200,000. And Hongqi’s special identity determines its uniqueness. Hongqi H9 has a total value of 300,000 yuan, which not only sets a record but also fills the market vacancy where independent brands do not have luxury cars in the traditional sense. In the past, Chinese people could only look at BBA and other brands when buying luxury cars. After the emergence of Hongqi H9, this situation was broken, although for young 90/95 generations, the 300,000 class may still prefer BBA entry cars. But for those born in the 1980s who have business, administrative needs and sentiments, in the PICK of the self-owned luxury brand Hongqi H9 and the “Bath King” Cadillac CT6, obviously more people will prefer the former. After all, the Hongqi H9 represents the domestically produced one. Light. Hongqi H9 has three advantages over Cadillac CT6, but this does not mean that it has no shortcomings. Compared with Cadillac CT6, Hongqi H9 has two shortcomings. The first is the gearbox The Cadillac CT6 is equipped with a 10AT gearbox jointly developed by GM and Ford. This gearbox has average reviews, but so far this 10AT gearbox has withstood the test of the market. Ford dares to put this 10AT into the sales pillar Raptor The F150 is the best example. Now GM is also fully promoting this 10AT, which shows that this 10AT is reliable. In contrast, Hongqi H9’s dual-clutch gearbox may dissuade some patients with dual-clutch phobia. Many people say ah, look at that is a 7-speed wet dual-clutch, Audi is also using wet dual-clutch, isn’t it all fine? Sorry, for patients with dual-clutch phobia, whether you are dry or wet, you will always meet and bypass. In the choice of 10AT and 7-speed dual-clutch, I believe that more people prefer the former. Secondly, the disadvantage of the brand The domestic car identity of Hongqi H9 is a double-edged sword, which is attractive to consumers with independent feelings, but for consumers who are more inclined to old luxury car brands, the independent brand may be the first to pass. of. Although Cadillac’s price cuts are severe, after reaching the level of C-class cars, the preservation rate may not be a key consideration for car owners. Therefore, the attribute of Cadillac’s severe price cuts will not affect consumers’ love of this brand. Who will refuse to buy 300,000 How about CT6 with a guide price of 400,000?
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