As the localization strategy continues to advance, Chery Jaguar Land Rover Automotive Co., Ltd. (hereinafter referred to as “Chery Jaguar Land Rover”) has brought endless surprises to the Chinese luxury car market. On June 15, Chery Jaguar Land Rover’s new Jaguar XFL and all-new Land Rover and Range Rover Evoque L made their debut at the Shanghai West Bund Art Center. It is understood that as one of the masterpieces of deepening the implementation of the “Voice of China”, the new Jaguar XFL and the new Land Rover Range Rover Evoque L provide excellent solutions for the Chinese market in terms of design language, sports performance, and car usage habits. Program. Dai Murui, President of Chery Jaguar Land Rover Automotive Co., Ltd. “China is our most important market in the world. We must listen to the voice of the Chinese market.” Mr. Murray Dietsch, President of Chery Jaguar Land Rover, said, “Next year, Chery Jaguar Land Rover will usher in its tenth anniversary. The market is full of confidence. In the future, Chery Jaguar Land Rover will continue to bring highly competitive and excellent products to Chinese consumers and make the’Chinese voice’ louder.” Another milestone in the localization process In Dai Murui’s view, integrating the needs of Chinese consumers into new products is the best practice of Chery Jaguar Land Rover’s “Voice of China” concept. New Jaguar XFL and New Land Rover Range Rover Evoque L To this end, in terms of design language, the new Jaguar XFL has added a series of luxury designs unique to the Chinese market in appearance and interior details, introducing a simple and elegant new 11.4-inch suspended curved screen, 49-sided cut crystal texture bar design And so on, fully meet the expectations of Chinese consumers for the New England sports business sedan. New Jaguar XFL While the new Land Rover Range Rover Evoque L does not weaken its original unique product personality, the wheelbase has been increased by 160 mm, and the leg space of the rear seats has been increased from the original 859 mm to 1015 mm, which greatly increases the space. Sense and comfort. It even completed the adjustment of the lower body based on the preferences of customers in the Chinese market, and developed a dedicated steering performance and shock absorber adjustment, so that the steering performance can be comprehensively improved, while taking into account the comfort of the rear seat. New Land Rover and Range Rover Evoque L It is worth noting that the “L” in the name of the new Land Rover Range Rover Evoque not only represents a longer wheelbase, but also means that it will push the luxury of the Range Rover Evoque to a whole new level. From the exterior to the interior, the all-new Land Rover and Range Rover Evoque L show modernity and high-end texture. The newly upgraded InControl OS 2.0 system has powerful functions and user experience, and cooperates with the leading five-screen linkage technology to provide users with more convenient and user-friendly services. “In fact, these changes are not so simple. We hope that through these changes, we can get good recognition from Chinese consumers.” Dai Murray admitted that in the manufacturing process, the Chinese team fully participated in the product definition, design and design of two new cars. The complete model development cycle is to ensure that it can directly address the pain points of Chinese consumers. It is understood that at present, the new Jaguar XFL has been officially launched and started delivery. The official guide price is 399,800 yuan-499,800 yuan; the new Land Rover and Range Rover Evoque L has its world premiere and pre-sales, the price range is 390,000 yuan-480000 yuan, the first release version is expected The selling price is 430,000 yuan. Globalized management system promotes the advancement of enterprises In the past nine years since its establishment, Chery Jaguar Land Rover has been deeply involved in the Chinese market, established and improved its strong system strength including R&D system, procurement system, manufacturing system, quality system and logistics system, and adopted a global management system based on system strength. Promote the advancement of enterprises. Among them, Chery Jaguar Land Rover, with its manufacturing system and quality system, has ensured that new products are “landed” with high quality. It can be said that system strength is one of the most indispensable advantages of Chery Jaguar Land Rover. Chery Jaguar Land Rover is the first domestic company to produce two major luxury car brands at the same time. The Changshu production base is the starting point of Jaguar Land Rover’s joint venture production. It is worth mentioning that the newly released Jaguar XFL and Land Rover Range Rover Evoque L were put into production at Chery Jaguar Land Rover’s Changshu production base. The Changshu production base is Jaguar Land Rover’s first vehicle manufacturing plant outside of the UK and is also a global model plant. It opened on October 21, 2014 and officially went into production. Since its establishment, it has been deeply applied to the industrial Internet and actively implemented the smart manufacturing strategy. It is one of the most advanced and most efficient automobile production bases in the world. In fact, for Chery Jaguar Land Rover’s product strength, feedback from sales data has proven its position in the luxury market. It is reported that from January to May 2021, Chery Jaguar Land Rover’s sales performance increased by 32% year-on-year, and sales in May increased by 40.43% month-on-month, showing a steady upward trend. Among them, Chery Jaguar Land Rover’s sales accounted for more than 50% of Jaguar Land Rover’s total sales. Dai Murui, President of Chery Jaguar Land Rover Automotive Co., Ltd. Dai Murray said bluntly, “In fact, what excites us most is that we ushered in the new Land Rover, Range Rover Evoque L and the new Jaguar XFL in the second half of the year. With the help of these two new models, we believe that our sales performance will be further improved. It can further improve the system strength of Chery Jaguar Land Rover.”
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