In recent years, various national IPs that carry the national cultural complex have become the new favorites of young people. Whether it is an original animation design IP created by a local designer or a cultural IP such as the Forbidden City, they have won the favor of many consumers. During the Spring Home Decoration Festival, which opened from March 27th to May 5th, JD.com not only put on shelves a large number of smart homes, building materials, and daily goodies, but also brought a series of products to consumers who love Guochao IP: National Library” “My Emperor Wan Sleeps” series of cultural creations, the cute pet pictures are lively and interesting; the Forbidden City culture is thousands of miles of tea sets, the green glaze craftsmanship has a lofty artistic conception… The product categories are rich, covering cultural and creative, household daily use, clothing, luggage, beauty, etc. .
National Library “Wuhuang” creative cultural creation, award-winning activities take you “to the library”
Manga is a cultural form that young people love, and cute pets are an artifact to heal bad moods. The super-popular cartoonist Bai Cha combines the two to create the cartoon internet celebrity cat “Wuhuang” and the internet celebrity dog ”Bazahei”, which have become excellent representatives of original animation IP. Based on this, the National Library of China and Baicha collaborated to create the “My Emperor Wan Sleeps” series of cultural creations and costumes, incorporating the cute and interesting images of “My Emperor” and “Bazaar Black” into coasters, stationery boxes, and mouse pads. , Folders, canvas bags and other products used in a series of reading and learning scenarios. The two “Wuhuang” canvas mother-and-child bags with hidden pockets are not only pleasing in shape, but functional and practical, but the finishing touches “Bao Guo” and “Xue Ba” also reflect the designer’s accurate insight into the psychology of young users. The “My King Sleeps” mouse pad prints “Deadline is the first productive force” on the surface of the product, with the proud expressions of the cartoon king and the net red cat “My King”, allowing users to instantly feel “the king, you know me best” . The series also includes fans, key chains, refrigerator magnets, badges and other products. The above new products will be released soon in the flagship store of Jingdong National Library, fans of “Wuhuang”, please look forward to it.
My King Sleeping Series: Password stationery box (left), notebook set (middle), canvas picture bag (right)
In order to allow more people to understand the charm of ancient books and reading, the National Library of China has also created a series of “Expo Group Books”, which perfectly integrates a variety of classic cultural symbols into cultural and creative products. A carry-on bag for reading a group of books, the line-bound book has a simple and fashionable style, the universe in the bag, and the book is learning from the sea. The brooch that you must pass every exam is made of enamel coloring, with a smooth and delicate surface and high-quality texture. The golden and elegant Analects bookmark adopts a hollow design, and the zinc alloy material is not easy to change color.
Hand bag for reading books (left), brooch (middle), Analects bookmark (right)
On the occasion of “4.23 World Book Day”, the Jingdong National Library Gift Flagship Store not only put on shelves many new and creative cultural and creative IP new products, but also launched a series of activities of “Go to the Library”. On April 23rd, users who placed the top 5 orders at the National Library Gift Flagship Store will get a free canvas bag “Go to the Library”; users who place an order at the store on the same day can also sign up for 5 On the 5th of the National Library of China Open Day, we received professional explanations and exquisite gifts. There are also live sweepstakes, exchange of old books for cultural and creative activities, and users can participate.
The little lion in the Forbidden City becomes a “playing relic”, the national tide cultural relics gather on JD.com
The popularity of Guochao IP is not only in the comics session, but the traditional cultural IP, the Forbidden City, is also a veritable “net celebrity” of Guochao. During the Spring Home Decoration Festival of JD.com, the official flagship store of the Palace Culture and the Palace Cultural and Creative Industries both put on the shelves a large number of home goods. The Forbidden City Culture Qianli Jiangshan tea set is inspired by the “A Thousand Miles Jiangshan Map” scroll, and the blue-green glaze technique is used to depict the lofty realm of the scroll. The little lion ornaments of the Forbidden City Cultural and Creative in the Forbidden City are hand-carved in a naive style.
Thousands of miles of Jiangshan tea set (left), the Forbidden City lion (right)
At the same time, Jingdong teamed up with the official flagship store of Forbidden City Culture, the National Library Gift Flagship Store, the Official Flagship Store of Cultural and Creative Industries of the Forbidden City, the Flagship Store of British Museum, the Flagship Store of Suzhou Museum, and the Flagship Store of Dunhuang Museum to create “It’s better to be a drama master”. Cultural Relics” National Tide Cultural Relics Awards theme activities, activities covering dozens of categories of products, such as folding fans, satchels, floor mats, ornaments, keychains, skateboards, pillows, etc., as well as lipsticks, portable tea sets, notebook gift boxes and other products for a limited time Spike; and there are multiple benefits of reducing 40 for every 300, stacking 200 to enjoy 20% off.
In recent years, Guochao products have become more and more popular. The demand for cultural and creative products derived from Guochao IP is also growing. JD Home Furnishings National Library, Forbidden City Culture, Forbidden City Cultural and Creative, and many national and provincial museums have launched cultural, creative and household daily-use goods that integrate traditional culture and modern practical functions, allowing consumers to shop as much as they want! From now to May 5th, come to JD.com Spring Home Decoration Festival, choose good things from the national trend, and decorate your home with national style makeup!
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