On the eve of postgraduate graduation, her father was seriously ill. As the eldest daughter of the family, she took leave of absence to return to China and spent two months in the hospital taking care of her father, which became the inspiration for her graduation project.
(FengChenWang 2016 Spring/Summer Collection New York Fashion Week)
In her childhood, the memory of holding a bamboo cage and following her grandma to the beach to fish, gave her a fantastic idea of presenting traditional Chinese bamboo weaving techniques on modern fashion.
(FengChenWang 2021 spring and summer series-small bamboo bag)
In the memory, the blue printed cloth suit that grandma wore every day has inspired her to travel all over the country to find craftsmen who are still inheriting this craft, and successfully integrate blue printing elements with high-end fashion.
(FengChenWang 2021 Spring/Summer Blue Print Series)
She is a fashion designer Wang Fengchen. Among the many outstanding young Chinese designers, she is particularly good at extracting inspiration from life experiences and people around her. The stories of her parents, siblings, and hometown are all told in her design language. As a senior student of the Royal College of Arts (RCA) in men’s clothing, her design not only has a high-level modern sense, but also pays attention to the integration of Chinese elements in skills and details, bamboo weaving crafts, blue printed cloth, traditional Chinese medicine plant dyeing and other traditional crafts and cultures. All are interpreted by her in the design.
Unique, the ultimate charm of the designer. Being good at telling stories around them and cleverly integrating into traditional culture-it is these two unique characteristics that make Wang Fengchen and her eponymous brand successfully out of the circle and enjoy international reputation.
The formation of designer style and inspiration library is more or less closely related to childhood experience. Previously, we mainly used media interviews to open up Wang Fengchen’s heart, understand her past experience, and then learn about the reasons for her fantastic ideas.but This time, Wang Fengchen used the “big move”, which coincided with the opportunity of cooperating with the Samsung Galaxy S21 series to shoot a micro film. For the first time, she tried to cross the border from a designer to a director, creating a micro film with a brand new In the form of images, she shares her growth story in the design world.
The name of this micro-film is “The First Meeting”, but it is simple and full of deep meaning-“Chu” has a “clothes” on the left and a “knife” on the right. The “cutting” fits the fashion designer Wang Fengchen. “Feng” is both the “Feng” of “Wang Fengchen” and the “Feng” of “Meeting”. This word also represents the designer’s hope to express through this micro-film that The emotional connotation of “the original heart”.
(Fashion designer Wang Fengchen directed the micro-film “First Meeting”)
At the beginning of the movie, what you see is the most familiar living environment of Chinese people-the patio, and the most familiar traditional fashion item-blue calico, which is like falling from the sky, like the blue sky and white clouds, under the simple and pure blue calico. Wang Fengchen’s ingenious grandmother. The blue calico and grandma constitute the story element and emotional bond throughout the entire micro-film.
The beginning of the story recalled the scene where grandma taught Xiao Fengchen to engrave, dye cloth and cut clothes. It is this kind of precepts and deeds since childhood that planted a seed of design for Wang Fengchen in her childhood, and made her look forward to having the same skills as her grandma when she grows up, and making her imagination into clothes.
The second part of the story recalled Wang Fengchen’s experience of studying abroad when he was admitted to the Royal College of Art in London. If the enlightenment that grandma gave her from a young age gave her the seeds of dreams, this experience of studying abroad taught her how to realize her dreams through professional education and hard study.
The climax of the story appeared after hearing the news of grandma’s death, the sad moment of losing a loved one. The designer suddenly recalled the blue calico that grandma’s favorite was her favorite. She turned out the blue calico that she carried with her when she went abroad and has been cherished. Then extract the aesthetic essence from it, and then add the advanced aesthetics and modern design skills she learned in the world’s top art halls, and finally let grandma’s favorite blue calico exert the most magical aesthetic power.
When these modern haute coutures with blue calico elements appeared on the runway of FengChenWang’s personal eponymous brand FengChenWang London Fashion Week, we saw not only fashion, but also family affection, dreams and inheritance.
(FengChenWang2020 Spring/Summer Collection London Fashion Week)
(FengChenWang2020 Spring/Summer Collection London Fashion Week)
(FengChenWang2020 Spring/Summer Collection London Fashion Week)
The end of the micro-film is fixed on the scene of Xiaofeng Chen and grandma reuniting and embracing. The language of the picture at this moment and the voice-over complement each other-“Even if the times are fast, as long as you don’t forget your original intention, you will always have your own rhythm.”
Speaking of the original intention of this micro-film, Wang Fengchen broke it down like this: What she wants to record is the process of her growth and transformation on the road of design, and the enlightenment, influence and companionship her grandma gave herself along the way. The blue calico that runs through the film is not only a symbol of her identity in her design, but also an emotional bond between her and her grandma. It also represents the designer’s inheritance and development of traditional culture. “It’s this blue calico that made me meet for the first time. The relationship with grandma also meets the original intention of design.”
In addition to the rich stories and sincere feelings that make people move, as an audience, they will also be attracted by the tones of this micro-film. The whole film reveals the most popular retro texture at the moment, allowing people to explore the designer’s growth story. At the same time, I can’t help but recall my childhood, hometown, and relatives and friends who guided me on the path of my dreams.
I believe you will be shocked, such a micro film with excellent sincerity and quality was actually shot with a mobile phone!
The story starts at the beginning of this year, With the launch of the Samsung Galaxy S21 series in China on January 18, Samsung also launched the “21 Vision” micro-film project. This theme is multi-lingual-“21” not only represents this brand new “S21” mobile phone, but also indicates the background of the 21st century; the word “vision” not only highlights the selling point of video shooting, but also means different horizons. And recorded perspective.
After the theme of the “21 Sights” micro-film project was determined, Samsung invited 12 industry leaders in different fields to start creating. Among them, there are pioneer fashion designer Wang Fengchen, actor Zhang Yuqi, musician Zhang Yadong, popular anchor Li Jiaqi, and youth Writer Jiang Fangzhou, etc., each industry leader is a well-known figure in this era. They are incarnations of directors, starting from their own life stories, creating micro-film scripts, and using the Samsung Galaxy S21 series to complete the shooting, and 12 produced The micro-movies record the growth of individuals under the torrent of the times from different perspectives, as well as each individual’s feelings and commemorations of the changes of the times.
In the “First Meeting” micro-film directed by Wang Fengchen, we see the dreams, talents and hard work of the young generation of Chinese designers, as well as their international vision.
From a designer with a paintbrush to a director who shoots stories with a mobile phone, Wang Fengchen also has an in-depth experience and delicate feelings about the powerful functions of the Samsung Galaxy S21 series in the process of completing his directorial debut.
(Sidelight on the creation of “First Meeting”)
“If you want to be good at your work, you must first sharpen your tools.” This time, all the shooting attempts have been completed using only mobile phones. The director Wang Fengchen wants to thank the Samsung Galaxy S21 series for the powerful camera functions. In the entire creative process, she is the most inseparable from the Samsung Galaxy S21 series “ Director’s Perspective “——This feature provides three views: single view, split screen, and picture-in-picture, and three different view frames for telephoto lens, main camera, and ultra-wide-angle lens, allowing creators to easily choose according to their needs.
Friends who have filmed Vlog know that it is often necessary to switch perspectives at any time during the shooting process. After switching, it is necessary to organize and edit a large number of video materials, which will complicate the entire creative process. The front and rear cameras of the Samsung Galaxy S21 series can be called at the same time. You can choose either the picture-in-picture mode or the split-screen mode. This saves the inconvenience of shooting with multiple phones at the same time and the cumbersome post-editing process, so it can be called Vlog. Creation artifact.
The three lenses on the back of the phone can be previewed at the same time, which allows Wang Fengchen to see the pictures taken by three different lenses at the same time during the creative process, and then can directly choose the most favorite picture.
There are many portrait close-up shots in the story of “First Meeting”, thanks to the powerful artificial intelligence analysis function of the Samsung Galaxy S21 series, which can intelligently recognize facial features and natural lighting, and then optimize various details, which also saves creators Time for repeated shooting and post-grading.
After thoroughly using the “director’s perspective”, Wang Fengchen exclaimed: In this era of universal Vlog, with this mobile phone, everyone can become a photographer, starting from the touch of life, recording life and recording the times. .
In the creation process of “First Meeting”, in order to express the past and memories, many shots needed to be taken in a relatively dark environment. At this time, another powerful mode of the Samsung Galaxy S21 series, “Night Mode”, came in handy. , It can achieve clear shots even in dim environments.
In the “First Meeting” micro-film, in order to show Xiao Feng Chen’s innocence and emotions with his grandma, many jumping shots are used. At this time, how to prevent jitter becomes the key to whether the shooting is passed. At this time, the “Super Stability Mode” of the Samsung Galaxy S21 series plays an important role. The stabilization function reduces the jitter caused by motion. Even when moving, it can take a smooth and stable shot like a sports camera, ensuring the video quality. Quality and standard.
As a fashion designer, he is extremely sensitive to beauty. In addition to the shooting function, Wang Fengchen also values the appearance and color of his mobile phone very much. The Samsung Galaxy S21 series provides a total of three color schemes-full of youthful and vigorous Brahma dream purple, fashionable and elegant fantasy silver and eternal classic color night black. The designer said that each color scheme is very individual and can satisfy everyone’s needs. favorite. Wang Fengchen herself has always used Youye Black. She thinks this color is the same as her own image-a bit cool and mysterious, and the combination of metal and matte texture makes her feel very advanced. This mix and match reminds her of In order to make the design concept, “Irregular matching of fabrics or colors of different materials can create a sense of collision and harmony.”
Just as inspiration flashes at any time when designing, and needs to be recorded in drawings at any time, Wang Fengchen also had many fantastic ideas about the film during the entire shooting process of “First Meeting”. What should I do if the inspiration comes? The designer is most grateful to the S Pen stylus of the Samsung Galaxy S21 series, “it can help me record inspiration anytime and anywhere, and bring a lot of convenience to my creation”.
“I like to try new things and break conventions. This time, it is a small breakthrough to derive my creativity and ideas into a micro-film story.” Talking about participating in the “21 Vision” micro-film project, Wang Feng Chen summed it up like this.
Do you aspire to break conventions, record life, and challenge yourself with creation like Wang Fengchen? I believe that the Samsung Galaxy S21 series can help you.
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