Facebook is like a ‘bathroom stalker’ and thinks it will be good for users

Facebook is always critical of Apple when it comes to privacy, but forgets that it’s the user’s choice that matters most.
Facebook is still very upset with iOS 14.5. Since this update, Apple has added App Tracking Transparency (ATT), which forces apps to ask for opinions before tracking user behavior across other apps and websites.

After a series of privacy scandals of technology companies, it is not surprising that a study by Flurry Analytics in the US shows that 96% of iPhone users will refuse to grant permission. Facebook doesn’t seem to understand what privacy means to users yet. Photo: CNN. Despite the annoyances with iOS 14.5, Facebook still doesn’t seem to understand what privacy means to users. That is proven in a study published on SSRN ( Social Science Research Network ), authors include Professor Daniel Sokol from the Levin School of Law at the University of Florida, and Feng Zhu from Harvard University. According to the Inc , a research paper backed by Facebook, asserts that adding ATT to iOS 14.5 is a non-competitive act by Apple. Interpretation of the word “follow” “Apple’s iOS 14 update exposes an anticompetitive, fallacious strategy under the guise of privacy. Apple is banning any apps that aren’t theirs from collecting the information needed to show personalized ads without being able to use it. without user permission. Users can only opt-in after seeing a disturbing, misleading message about “tracking”. This message is not displayed on Apple’s app, because the user has automatically joined the data collection program,” the study said. The main problem here is the interpretation of the word “tracking”. Apple defines “tracking” as an application that collects data and then shares it with another party, also known as third-party tracking. Meanwhile, first-party tracking is data collected and used by the app itself, to improve product experience or features. This is something that is accepted by Apple, and the programmer does not need to ask the user’s permission to follow. Apple and Facebook apps both use first-party trackers. However, Facebook also collects data when users visit other websites. This action is considered by Apple to be a third party tracker, which means that the Facebook application needs to ask the user’s permission before taking the data. Facebook does not seem to want to give users a choice because they think that when given a choice, users will not want to be tracked. Photo: 9to5mac. Facebook is like a stalker and thinks it’s good Since it was introduced by Apple last year, ATT has been constantly criticized by Facebook. In most statements, Facebook is mainly directed towards Apple. That makes many people think that this is a conflict between Facebook and Apple. However, this is really a battle between Facebook and users. If there is no choice, the user is the loser. Facebook is entering an area where privacy is a contradictory concept. They believe that personalized advertising benefits society. This may be the correct view. However, it would be better if users could choose how their data is used. Let’s put the hypothesis in reality. If Facebook sends someone to your front door, look in the bathroom to see what shampoo or toilet paper you use. From the above information, they will send you ads and offers specifically for those products. Facebook could argue that it benefits both users and advertisers when marketing to the right goals and needs, but no one will take it seriously when the platform sends people to snoop around the bathroom. From there, the user will have a need not to track, by closing the bathroom window curtain. If the business model is in trouble just because users have a choice, that’s Facebook’s problem, not Apple’s. Graphics: Ha My. However, Facebook does not want to talk about this issue. Instead, they repeatedly accused Apple of doing wrong, affecting the interests of Facebook and advertisers. The platform even “threats” to charge a fee if users do not consent to data collection. That’s what Facebook doesn’t seem to understand yet. It is entirely possible for them to give users the choice, while still earning revenue as a business, that owns one of the big profitable business models. However, Facebook does not want to give users a choice because they think that when given a choice, users will not want to be tracked. Apple doesn’t ban tracking, they just ask the app for permission to be tracked. When most users refuse to follow, their trust may be lost after a series of scandals. If the business model is in trouble just because users have a choice, that’s Facebook’s problem, not Apple’s. ‘I don’t want to be tracked by Facebook’ The iOS 14.5 update allows users to block Facebook from tracking their data. Therefore, advertising on this platform gradually becomes less effective.