On April 22, Focus Media released the 2020 annual report, 2021 first quarter report and 2021 semi-annual report forecast.
In 2020, under the influence of the epidemic and the theaters are closed for most of the time, Focus will still achieve operating income of 12.097 billion yuan and net profit attributable to shareholders of listed companies to 4.004 billion yuan, a year-on-year increase of 113.51%. In the first quarter of 2021, Focus’s operating revenue increased by 85.35% year-on-year; net profit attributable to shareholders of listed companies was 1.368 billion yuan, a year-on-year increase of 3511.27%.
It is expected that revenue will continue to grow in the second quarter of 2021. In the first half of the year, Focus is expected to achieve a net profit of 2.83 billion-29.8 billion yuan, a year-on-year increase of 243.7%-261.91%. Diversified customer structure and rapid revenue growth Affected by the new crown pneumonia epidemic, the domestic advertising market demand in 2020 will show a significant decline year-on-year. According to the “2020 Annual Report on China’s Advertising Market” released by CTR Media Intelligence, the overall cost of advertising in China in 2020 will drop by 11.6% year-on-year. 
Despite this, Focus Media’s performance in 2020 is still growing at a high speed against the trend. Among them, the elevator media business performed particularly well, taking the lead in achieving a strong recovery. In the fourth quarter, revenue was 3.894 billion yuan, an increase of 47.02% over the same period last year; the annual operating income was 11.576 billion yuan, an increase of 15.19% over the same period last year. It is worth noting that the report shows that in 2020, the media customer structure of Focus Elevator will continue to be optimized and stabilized, with customers covering a wide range of industries such as consumer goods, the Internet, transportation, business services, entertainment and leisure, and real estate. Among them, driven by the massive emergence of traditional fast-moving consumer goods and new consumer goods, the proportion of daily consumer goods customers has grown steadily, ranking first with 35.45%; the rapid development of online medical care, community grouping, corporate office communications and other fields has promoted the Internet The overall high-volume investment of such customers ranked second with 27.13%, a year-on-year increase of 45.92%. Driven by this, Focus Group’s performance in the second quarter of 2021 will continue to grow rapidly, and it is expected to increase by over 86% year-on-year. Jiang Nanchun, Chairman of Focus Media, said: “With the disappearance of traffic dividends and the return of the brand, it has become a consensus to’seize offline’. In 2020, Focus Media, which covers the work, life, entertainment and consumption scenes of mainstream consumers, will be affected by the Internet. More brands in such fields as new consumption, new energy vehicles, decoration and building materials, financial funds, health and medicine, catering, games and other industries have also increased their investment in Focus. Focus has become the standard for brand marketing in various industries. ” “Double micro, flick and one focus” becomes the core position of marketing According to Ipsos’ “Inventory of Chinese Advertising Slogans in 2020”, among the TOP10 popular, highly recognizable and mind-occupying slogans in 2020, 47% of consumers’ cognitive channels originate from TV advertising, and 56% come from Internet media. 83% comes from elevator media. Focus’s long-term and stable audience attention value and brand detonation ability are gaining the favor of a wider range of customers. In the 2020 “BrandZ Top 100 Most Valuable Chinese Brands” list jointly released by WPP and Kantar, 87% of brands have launched digital outdoor new media represented by Focus. Except for Feihe, Bosideng, Junlebao, Qiaqia and other traditional big brands, they continue to increase their investment. Yuanqi Forest, JD Digital, Tencent Conference, Jane Eyre Yogurt, SKG, Ulike, Sophia, Yezhifeng and many other new additions Brands have also poured into Focus on a large scale. With the disappearance of traffic dividends and high traffic costs, more and more companies are expanding their paths from traffic to branding. New consumer brands such as Winona, Huaxizi, Perfect Diary, Runbaiyan, and Zihai Pot have all launched in Focus. Become a benchmark for this trend. Wang Xing, CEO of Kantar China and Global President of BrandZ, previously stated: For advertisers and brands, the online and offline, content-based and scene-based efficient combination, and detonate the brand through “double micro, one shake and one focus” , Will become the most effective paradigm for future communication. Brands in daily life scenes represented by Focus Media have exploded extensively, and social media brands represented by Weibo, WeChat, and Douyin are deeply planted. The interaction and resonance of the two will help the brand to recover and strengthen in the post-epidemic era. The core position of growth. Fully promote digital transformation and international expansion Focus’s continuous digital transformation has also provided a positive boost to the strong growth of performance. At present, Focus Media has achieved “network pushability, real-time monitoring, insights can be returned, and effects can be evaluated”, and through more accurate advertising and clearer full-link effect tracking, it has become integrated into the brand’s global marketing and enhance brand consumption. The core platform of the owner’s assets. Jiang Nanchun said: “Focus Media is using digitalization to reshape the company’s business model and leading the digital transformation of offline media in an all-round way. In the future, Focus Media will continue to strengthen the company’s self-iteration and provide customers with more optimized media values and services.” In the Forbes global digital economy selection, Focus Media ranked 33rd with the digital transformation of offline media. At the same time, the report also shows that as of the end of 2020, the media network of Focus Life Circle has covered about 330 major cities in China. In addition to the Hong Kong Special Administrative Region of China, it also covers more than 30 Seoul, South Korea, Bangkok, Thailand, Singapore, and Jakarta, Indonesia. main city. The report pointed out that in the future, the company will actively and orderly increase the expansion of high-quality resource locations such as apartment communities, office buildings, shopping malls, and cinemas, further increase the density and breadth of the company’s media resources coverage, and continue to cover 5 million terminal days in 500 cities. The goal of reaching a new middle class of 500 million yuan is actively promoted, and the leading advantage of the company’s life circle media is continuously expanded to maintain the sustainable growth of the company’s operating performance.
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