While a few shops specializing in selling food and drinks in a reputable and long-standing online form have not been affected by the 4th ‘wave’ of COVID-19, many other food shops in Hanoi have switched to ‘ take-out sales’ all reduced the number of visitors by 40-50% compared to before. However, businesses and people are all trying to comply with the regulations, all for the sake of fighting the epidemic.
The tea shop has a sign saying “Takeaway only” despite having to spend a lot of money to rent a super wide space. Although it was hot and sunny, it was right at noon, but on the small street of Nguyen Cao (Hanoi), many customers and scattered motorbikes were still waiting to buy hot bun cha to take home. At noon on June 2, a woman parked her car on the side of the road, hurriedly ran over to get some pre-ordered vermicelli, but it was not yet her turn, so she “coaxed” the car to go. Although crowded, but according to the owner of the bun cha shop in Nguyen Cao, the number of customers only accumulates at noon rush hour, so the goods are still sold slower than before. “Customers have decreased by 40% compared to before the 4th COVID-19 outbreak. If in the past, the store could take advantage of a little space to put a dozen tables, now it’s only crowded around 1pm to buy and take away. I have to let employees take time off to reduce business costs,” said the owner of the bun cha shop on Nguyen Cao street. 
Ms Sau’s snail noodle shop has switched to take-out. On Bach Mai Street, Hai Ba Trung District, the situation is similar, many restaurants eat beef and chicken noodle soup; Noodles with vermicelli had to be closed because online sales could not stand. Scattered a few shops still “hold on” to sell to diners, including the famous Co Sau noodle shop… At 383 Bach Mai street, a small shop selling snail vermicelli and vermicelli along the previous day. The other was crowded with customers eating in the evening, but for a few weeks now, the shop has been empty. According to the staff, the number of guests plummeted by 50%. Shop owners and staff wait for customers “long neck”. “Due to the epidemic, few people go out in the evening, so the number of customers coming to buy food has decreased sharply. Before, the epidemic did not break out, the flow of people on the street was bustling, young people went out to play, so the restaurant was very crowded,” said an employee of a noodle shop on Bach Mai Street. 
Co Lan cakes sold well in the morning, but in the evening, the number of visitors decreased a lot because people rarely went out. The beef noodle shop, which is appreciated by many people, at Lane 77 Dang Xuan Bang (Hoang Mai District, Hanoi) also had to close this week because it was difficult to sell online. “Because I have not joined the Sales App and the number of office visitors around here is small, I decided to close the store, even though I do not have to rent space. Before the decision of Hanoi city to stop serving customers on the spot, my store also had a 40% reduction in customers because of fear of disease, customers were afraid to eat, especially families with children. , Ms. Nguyen Le Linh, owner of Pho Linh Linh Cook, Dang Xuan Bang street. According to Ms. Nguyen Le Linh, despite the difficult situation, shops and people are trying to comply so that Hanoi and Vietnam can successfully control the epidemic so that life can return to the way it was before. 
Customers wait to buy bun cha to bring home. According to a survey by a reporter of News newspaper on Duong Khue Street, Duy Tan Street (Cau Giay District), although the number of customers buying broken lunch and tea is quite crowded, even shippers have to wait in long queues but compared to Previously, the number of customers was reduced because they were only sold out at noon. With an area of only a few m2 with 3 sellers, Sou The Giao tea shop is quite crowded, especially at noon, but according to the owner’s share, the number of customers is still reduced by 30%, most of the customers who come to buy are shippers. People rarely go to the street, so visitors are almost absent. However, in contrast to the restaurants that have not had seniority and experience in online sales, a number of reputable establishments selling cooked food such as: Be Ca Restaurant (To Hien Thanh), Madam Nhung (Quan Su) … quite “cavalier” during the epidemic season. According to the store owners, the number of customers was not affected, even growing more than before. 
Be Ca Restaurant still has a stable number of customers due to selling long-term cooked food online. “In the new situation, many agencies allow employees to work from home. However, mothers who work at home have to look after the children, clean the house, cook, etc., so they are very busy. Therefore, many housewives have to order breakfast and some savory dishes can be kept in the refrigerator for a long time. The traditional dishes of Be Ca Restaurant are: Thai style roasted pork neck; beef dish with wine sauce; The humiliation of braised pork loin or pork loin soup is still selling well,” said Ms. Thu Huong – manager of Aquarium Restaurant. 
Madam Nhung’s porridge is easy to sell because it is convenient for children’s breakfast. According to Ms. Thu Huong, if compared to the time when Hanoi implemented the first social distancing in March 2020, by the 4th wave of COVID-19, people’s psychology was also more stable. There is no situation of customers rushing to buy food. In the past few days, convenient items such as sticky rice cakes, rice cakes, and banh mi with wine sauce have been bought a lot by customers online because most of the breakfast shops are closed.
However, according to the manager of Aquarium Restaurant, this epidemic is serious, so some provinces have implemented a blockade and distance, the number of intercity buses has decreased, so it is also difficult to buy raw materials. plan to order early. 
Refreshing summer drinks are advertised on social networks. “Breakfast foods such as: sticky rice, rib porridge, mushroom porridge; Cool drinks for the summer such as gotu kola, sweet potato smoothie, taro still attract customers. If the number of orders for parties and festivals decreases, my lunches and office meals ordered via social networks will increase,” said Nhung, owner of the Madam Nhung food website. 
Pho Bo shop at lane 77 Dang Xuan Bang is temporarily closed because “Takeaway” reduces the taste when eating directly at the store. According to the experience of reputable food sellers, in order to get a large number of customers to buy online and to order by phone, it is important that the establishment has a good reputation, delicious, quality, and hygienic food. birth, and especially the online sales channel is always maintained. Therefore, when there is a decision to distance or isolate, the purchase and sale of goods will not be affected. Therefore, in the context of prolonged COVID-19 and 4.0 technology “on the throne”, a series of payment programs, online shopping “bloom”, sellers need to be faster to adapt only to maintain stable business; at the same time, must always ensure that the service provided creates trust and credibility with users.
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