On April 22, BIFT DESIGN was put into operation, and another “new landmark of fashion consumption” landed in Chaoyang District, Beijing.
At the beginning of 2021, Beijing Institute of Fashion Technology and Chaoyang District People’s Government signed a strategic cooperation agreement. The two sides started cooperation in four major areas. The establishment of this innovation center is a major landing project after the signing of the strategic cooperation agreement. The center brings together the tripartite forces of government, school and enterprise. It will be operated by a team formed by Beijing Institute of Fashion Technology and Dishang Group. The core function and construction goal is to incubate new consumer brands to guide fashion trends, promote outstanding local Chinese new designers and pioneering design forces, and jointly promote The development of the fashion industry contributes to the construction of Chaoyang Fashion City and serves the construction of Beijing’s international fashion consumption center city.
Relevant leaders, guests and professional colleges, designers, professional market representatives, and business representatives from Chaoyang District, Beijing Institute of Fashion Technology, and Dishang Group attended the launching ceremony of the day to jointly design BIFT DESIGN for Beifu. Opened and unveiled. At the event site, Beifu Innovation Park and Dishang Group signed a cooperation agreement. Many well-known designers conducted in-depth discussions and exchanges on “realizing the transformation of fashion design achievements, promoting the consumption upgrade of Wangjing Xiaojie, creating a new consumer brand in Chaoyang, and helping the construction of Beijing’s international fashion consumption center”. During the event, a Beifu design exhibition full of designers’ agile creativity was also held.
The relevant person in charge of the Innovation Center introduced that the center’s landing in Chaoyang, a cultural consumption area, has received strong support from the relevant departments of the Chaoyang District government and the power of the fashion industry. During the “14th Five-Year Plan” period, Chaoyang District formulated a number of policies to form a joint policy to support the development of the fashion industry. The center will integrate the outstanding design power of Beijing Institute of Fashion Technology with the profound industrial strength of Dishang Group, focusing on fashion product design, fashion achievement transformation, and fashion event organization, and build an open and shared fashion innovation industry platform to provide emerging design talents Broad stage, transform and promote the achievements of fashion innovation, build a landmark carrier and operating base for the international fashion industry that integrates creativity, culture and modern service economy, actively participate in the construction of Beijing’s international fashion consumption center city, and help Chinese fashion go to the world.
Beijing Institute of Fashion Technology is a high-level university with a clear functional positioning for serving the capital of Beijing, serving the construction of Beijing’s fashion culture and the development of fashion and cultural creative industries. Founded more than 60 years ago, based on the development of textile and apparel, fashion and cultural and creative industries, it has formed distinctive features and unique advantages, and has gathered abundant fashion talents, education, scientific research, information and other resources. Deshang Group is committed to transforming the traditional clothing industry with new technologies such as big data and the Internet. It is a national demonstration base for innovation and innovation and a national industrial design center. Premier Li Keqiang said during his inspection of the company that “gold mines have been dug in traditional industries.” , “Old trees send new branches.” BIFT DESIGN, jointly created by the government, universities, and enterprises, will focus on exporting professional design with design, culture, and fashion resources to the society.
BIFT DESIGN is located on the sixth floor of Building B, Times Center, Wangjing Street, Chaoyang District, Beijing, with a total area of about 1,000 square meters. The space function is mainly divided into Beifu innovative design area, fashionable living room, advanced customization center, designer studio, etc. Among them, Wangjing Xiaojie Vanke Times Center Building B on the sixth floor focuses on the construction of Beifu Design Dishang creative fashion space, Wangjing Xiaojie shopping pavilion 13, 14 will be built into a Beifu design shop, dedicated to gathering, selecting, and cultivating high-quality Originally designed products, innovative “fashion release, see and buy” fashion consumption chain, gather trendy people, detonate fashion selling points and establish an innovative fashion consumption model.
At present, the center has exhibited more than 100 works by dozens of designers such as Chen Yehuai and Guo Ruiping. Through the works of fashion masters, emerging designers, and new designers, the center has given the space a fashion culture atmosphere and attracted fashion groups from all over the world. The Haute Couture Center will customize exclusive clothing for individuals, enterprises and governments, enhance the public’s fashion taste, spread modern fashion concepts, lead high-end fashion consumption trends, and create a vibrant, healthy and upward fashion city. On the day of the center’s operation, many guests experienced on-site tailor-made advanced customization services and spoke highly of them.
Beifu Design Store will provide a high-quality practice platform for school students. At the same time, it will also actively commit to colleges and enterprises to transform resources and promote the transformation of fashion achievements. At present, more than 10 alumni brands such as SOLKCATT, TRYNACRUSH and original works of current students have landed here, including clothing, accessories and pure art works, reflecting the new generation of design power of Beifu in a younger and more interesting form, which is the structure of the fashion industry. The upgrade continues to inject new vitality.
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