How successful is Pony – Korean makeup artist?

To be known to many people as it is now, Pony has gone through a difficult time of research and learning.
Since she started posting beauty and care videos in 2015, Pony had no idea she would become one of the biggest influencers she is today, according to SCMP .

Pony’s real name is Kim Hye Min, known in the industry as a blogger, makeup artist for singer CL. Her beauty-related channel currently has over 5.8 million subscribers from around the world. Pony’s most viewed video featured her transform into Taylor Swift in 2016. Difficult first days “In the beginning, it was just a diary. I introduced different trends as well as skin care and beauty. Those are my personal feelings and thoughts. However, when the channel and The number of viewers is growing, I have to know how to moderate,” Pony said. Pony once surprised many people around the world with makeup identical to Taylor Swift. Photo: Daily Mail, Pony. Pony considers herself a “first generation” vlogger in South Korea, where social media platforms have fueled the careers of many influencers over the past few years. When Pony started working on it, things weren’t completely standardized and she had to spend a lot of time being creative. She considered herself how to present her content in new mediums after spending so much time blogging. At that time, Pony’s decision was seen as a great challenge, as meaningful as a pave. She sees it as a journey to learn. The most difficult thing for a female beauty blogger is to do everything by herself, even paying attention to each punctuation mark. Kimchi makeup expert confided: “It is certainly not the easiest path. However, it is an interesting path, paving the way for those who have influence on beauty. You have to be careful even when using a basic emoji. It may be wrong in some people’s opinion. Because someone goes first, the juniors will feel less difficult.” Promoting the Korean beauty industry According to the SCMP , Pony has been instrumental in the fact that Korean products can be found in most beauty and convenience stores worldwide. Pony is now very influential in promoting the Korean beauty industry. Photo: @ponysmakeup. She said, “As a Korean, it’s surprising to me that so many people know about K-beauty around the world. But on the other hand, it’s a mixture of disappointment and optimism.” Pony thinks so because she thinks she and others have the opportunity to continue to spread news, views about Korean culture, beauty products. However, the industry has stalled. When thinking about kimchi beauty products, many people immediately know foundation, sheet masks, multi-step processes, snail cream, etc. According to Pony, these basics are still relatively new to the audience. She wanted to show people more of those things. From there, the 31-year-old makeup artist hopes to revive the industry once again through sharing her different skin care and beauty regimens with the world. In addition to beauty, Pony’s style of dress also becomes an inspiration for girls. Photo: @ponysmakeup. “In Korea there are only 2 types of foundation. In the US, it is available in different levels. Because of the lack of color variety, our products are distinguished through different finishes such as glass leather. , frosting, airbrush, velvet… with skin-supporting ingredients,” emphasized Pony. After researching, she wanted to combine the two things together so that more people around the world could “enjoy” a variety of foundations. Although Pony’s work has changed slightly due to the Covid-19 epidemic, she continues to pursue international projects as a brand ambassador, creator or event organizer. “I want to make everything accessible to everyone,” she is adamant.