Korea Eyeglass Association promotes overseas investment with Ovius

Ovius is a Korean lens and sunglasses business established in 2011, whose standards and features are not inferior to those of world brands.

(Source: Vietnam+) Korea Eyewear Cooperation Association was established in 2020 by eyewear manufacturing companies and related businesses. The association includes companies with diverse capabilities from manufacturing, coating to B2B export and B2C online sales, including Hanmi Swiss Optical, German Tech (Hwashin Optical), Nauri Corporation, Ovius and Covis… Talking about the development of an overseas sales platform through Ovius and its cooperation association, a representative of the company said: “We aim to integrate regional linkage projects that are competitive and diversified characteristics to export domestic eyewear manufacturing technology with greater competitiveness.” Currently, the cooperative association is implementing a business project with the target audience of domestic and foreign eyewear wholesalers as well as retailers of finished products including lenses and sunglasses. The business targets countries in Europe, Africa (EMEA), Asia-Pacific (APAC), Americas (AMERICAS). Currently, in addition to facilities in Korea, Ovius also owns production infrastructure in foreign regions, which is very competitive. In particular, Ovius is a domestic brand of lenses and sunglasses established in 2011, whose standards and features are not inferior to those of world-class glasses brands. gender. High-quality color-changing sunglasses for kids and sports sunglasses that last 50 times the FDA safety standard are also popular. In March of this year, the company succeeded in developing a new generation of full-frame tinted glasses and is preparing to apply for a patent. A representative of the association said that in the case of color-changing sunglasses, the new generation of full-frame color-changing glasses that have been developed recently is equipped with the function of changing the entire frame, so it has surpassed The product is currently on the market, which can only be changed color lenses under the sun. Usually glasses with transparent frames with pink, yellow, green, brown, and blue lenses will change color to sunglasses with black, semi-transparent frames when exposed to sunlight. (Source: Vietnam+) In addition, ICT-linked tint smart sunglasses have improved the existing bone conduction method by installing a Bluetooth device in the frame. This is an advanced technology product that transmits music directly to the ear with a small speaker inserted into the glass frame. The cooperative association is conducting discussions with members to build a target revenue level after launching the online sales platform overseas in June. The online platform under development is now a fast, simple and suitable online ordering system for both retail and wholesale eyewear businesses, which can conveniently deliver both orders balance (available stock) and Rx (custom stock). Talking about the plan in the near future, the association’s representative said: “We will continue to recruit more members who are eyewear manufacturers and related businesses (circulation, transportation, etc.) , providing product packages…) to exploit domestic and foreign markets so that the quality and services are getting better and better.” “In addition to selling, we will also do our best to improve transparency and efficiency in counting, data collection, and relevant information on technical innovation, quality improvement, regulation, price average, price volatility, circulation mechanism…of the eyewear industry.” In addition, the association also plans to provide English speaker services to foreign markets.