On April 22, Kuaishou held the “2021 Kuaishou Photosynthetic Creators Conference” in Guangzhou. On the spot, Kuaishou announced the release of Kuaishou Cloud Clip and Kuaishou Cloud Live. It empowers content creators through technology and satisfies professional and quasi-professional creators. Multiple needs such as video editing and live broadcast directing further help creators to produce higher-quality content.
At the same time, Kuaishou announced that it fully supports the upload and playback of panoramic videos, and will simultaneously release the monthly panoramic video hotspot list to enhance creators’ audio and video experience on the Kuaishou platform.
According to Zeng Fanping, the head of Kuaishou Audio and Video Center, more than 30 million short videos are uploaded every day in Kuaishou, and Kuaishou’s live broadcasts reached 1 billion in the first half of 2020, and creators have strong enthusiasm for production. In order to further enhance the audio and video experience of creators and meet the needs of more diverse content creation, Kuaishou has released its accumulated audio and video technology and experience through tools to creators, and launched two new products, Kuaishou Cloud Clip and Kuaishou Cloud Live Broadcast. Technology empowers creators and helps creators produce content more efficiently.
New release of Kuaishou Cloud Clip, cloud editing helps content creation more professional and efficient
In order to meet the more professional and diverse needs of content creators, Kuaishou has released a new product Kuaishou Cloud Clip. It is reported that Kuaishou Cloud Clip is an easy-to-use, efficient, and collaborative cloud editing tool for professional and quasi-professional creators such as professional self-media, MCN agencies, and media agencies.
Zeng Fanping introduced that Kuaishou Cloud Scissors are simple and easy to use, professional in functions, rich in materials, intelligent and efficient. In terms of ease of use, creators do not need to download the software, open the browser to use, the operating experience is similar to commonly used PC software, and because it is a web-side product form, it is especially suitable for sharing and collaboration between multiple members of the team; professional functions On the other hand, it supports multi-track editing and frame-level accuracy, and the functions cover almost all the functions in short video editing. At the same time, it has rich materials, which aggregates rich copyright music, stickers, flowers, special effects and other materials. Open up a large amount of high-quality copyrighted content in Kuaishou for creators to make second creations in the cloud.
In addition, based on the latest audio and video enhancement algorithm capabilities developed by Kuaishou, Kuaishou Cloud Clip also provides a series of smart tools such as smart cover, automatic dubbing, automatic subtitles, image quality enhancement, video debounce, and automatic horizontal screen to vertical screen conversion.
Kuaishou Cloud Live Broadcast debuts, providing a professional and powerful new cloud live broadcast experience
Another brand-new product of this conference, Kuaishou Cloud Live, can provide creators with OBS and other professional equipment streaming, real-time directing, live editing, multi-platform retweet and other capabilities.
It is worth noting that the live editing capability provided by Kuaishou Cloud Live enables you to edit while live broadcasts, and release highlights from the live content as Kuaishou works, bringing more exposure to live broadcast rooms and accounts.
Zeng Fanping also announced that Kuaishou will fully open its live broadcast capabilities, making it easier for creators to use Kuaishou cloud live broadcast at a lower cost. Kuaishou has access to sports cameras, panoramic cameras, drones, encoders, etc. through open live broadcast OpenAPI, and a total of 140 cooperations. Partner, and currently supports 4K ultra-high-definition and panoramic content access. In the future, Kuaishou will work with more partners to bring ultra-high-definition visual experience and immersive look and feel to hundreds of millions of Kuaishou users.
The audio and video experience is further upgraded and fully supports panoramic video upload and playback
At present, Kuaishou’s overall daily activity exceeds 300 million, and live broadcast daily activity exceeds 170 million. The “short video + live broadcast” ecosystem continues to prosper. In order to provide content creators and users with a better experience, Kuaishou is constantly optimizing technology. According to Zeng Fanping, Kuaishou is the first domestic short video platform that supports 1080P high resolution, 60 frames high frame rate, and HDR high dynamic range at the same time. The optimized application of technology has further improved the video quality of the platform, and also allowed Kuaishou users and creatives. People have a better audio and video experience.
In order to provide creators with more diverse gameplay, Kuaishou also fully supports panoramic video upload and playback; at the same time, Kuaishou will also update the list of panoramic video hotspots every month to build a bridge between panoramic video creators and target user groups.
In fact, panoramic video, as a video format that can be viewed in 360 degrees, has already shown a strong “power of attracting fans” on the Kuaishou platform. For example, CCTV released a panoramic video showing the border post of the motherland in Kuaishou, with nearly 10 million views; Kuaishou “VR Love Play Technology”, the highest number of views reached 66.38 million within 10 days of the release of the work; and insta360 winged flight The broadcast volume has exceeded 26 million, and the Forbidden City panoramic live broadcast has been watched by more than 10 million people.
At present, “short video + live broadcast” has become an important content form and monetization method for individual or professional institution creators. The launch of Kuaishou Cloud Clip and Kuaishou Cloud Live will further improve the Kuaishou short video and live broadcast product matrix, realizing the full range of multi-level needs from non-professional to quasi-professional and professional creators from convenient and fast to professional processing. Coverage, to provide content creators with more efficient creation tools.
Upstream News·Chongqing Evening News reporter Gu Li and intern Chen Qiulin
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