Fan groups in China are willing to spend large amounts of money to support their idols by buying products with votes of the show.
In recent days, cultural management in China has constantly condemned and criticized the act of dumping a series of unused milk cartons into the sewer to support idols. The act of waste comes from the form of voting to retain the artists of the program “Youth With You” 3.
The incident caused the problem of excessive idolatry once again causing pain in public opinion, forcing the General Administration of Radio, Film and Television of China to issue a policy to tighten the operation of entertainment TV shows. Idol selection show. The fact that Thanh Xuan had 3 friends could not record the finale, causing the audience to lose all of their previous investment in idols, according to Sina. “Fans don’t spend money, idols have a hard time living” The above statement is okay Chinanews released after “rolling in” all voting methods in idol selection shows broadcast over the past 3 years in China. The newspaper commented that the producer of the idol selection shows is creating a negative phenomenon for society when despite all means to make money from fans. In which, asking fans to buy sponsored brand items to support idols is a common way. 
Money contributed by fans determines the career of Chinese idols. Recently, to meet the demand to buy votes for male contestants at the show “Youth with Friends 3”, lines specializing in selling black market votes were formed. According to the Xinhua News Agency , more than 270,000 milk bottles were wasted in the sewers, just for the purpose of getting the voting codes below the bottle caps of fans. In 2020, also with this form of buying votes from this milk bottle, Hua Giai Ky’s fanclub spent millions of dollars to help the female idol stay in the top safe, even debuting The9 group in 3rd place. Luu Vu Han’s fans once spent up to $2.1 million to support the female singer during the Youth With You 2 contest. The act of “public cheating” through donating money from fandoms to buy votes takes place a lot, but is not interested by the organizers. Understandably, if fans are willing to spend money and idols benefit, the program and sponsoring partners will also reap significant benefits. At that time, obviously, the artist who has a large fan base and is willing to spend, or has a good family background and invests in children, will survive to the final round and win a debut in the group. Idol. “Whether an idol group is established or not, whether a star’s career in the world is formed or not, is all decided by the money of the fans. Without fans, the title of an idol star is probably won’t exist in China either,” Xinhua News Agency sarcastic comments. Not only do they have to spend money to help their idols win, the fan group also regularly organizes matches to compete with each other in terms of strength and economy. This activity is used to raise money for idol support activities, especially during the time of the survival voting round on shows. Show that idol turns into a money machine According to the Sina , in 2018, thanks to fan support, the show sponsor of Idol Producer is a mineral water brand, which has increased online sales by 500 times. Meanwhile, the P2P platform also added nearly 2 million app downloads. Huge profits from fans, causing producers and sponsors to constantly think of new “tricks” to promote the audience’s economic race. The new way is to turn fans into consumers, turn polls into sales. 
Idol shows compete to hook up fans’ purses. Photo: Sohu. In the program “Youth With You 3”, there are two milk lines designated by the manufacturer for this year’s vote. The first is the high-end nut milk line that costs nearly 9 USD/box. The second is fruit milk packed into 10 bottles a batch, priced at 10 USD/lot. With type 1, the audience can exchange for 20 points, while type 2 will only be 10 points. Not only indirectly forcing the audience to buy milk, but this form also gives rise to vote speculation. Capturing fan psychology, distribution agents colluded with each other to draw QR codes in milk cartons and hoard them until the final night to sell at high prices. According to the investigation of China Daily , each QR code sold costs from 4-7 USD/piece. On a scanning site that specializes in black market codes, transactions are measured in seconds. The fact that Thanh Xuan has friends 3 was banned from filming the final night, not releasing a new group because it created a negative social phenomenon, leading to money invested in idols of many fan groups completely. “river down river”. The number is estimated to be in the tens of millions of dollars, according to Xinhua News Agency . According to the Xinhua News Agency , stimulating consumer demand by taking advantage of fans’ affection, not only causes waste of resources and labor, but also causes young people to form the idea of blindly following idols, regardless of their preferences. mortgage at all costs to make money, including borrowing black credit, doing illegal work. On the afternoon of May 10, the Beijing Radio and Television Administration issued a new directive to control the operation of entertainment TV shows and idol selection shows. In the text, the cultural management agency forbids idol selection shows from setting up a voting method by spending money to buy products and buy votes. This is intentional conduct, cheating when encouraging fans to recharge as members to buy votes for contestants. 
Image of wasting milk to get the voting code for the contestant. Photo: Sina. It is strictly forbidden for organizations or individuals to take advantage of the methods of “buying votes”, “contributing capital to vote” and conducting falsification of data. The audition shows are not allowed to recruit contestants who have criminal records and bad dignity to avoid having a negative impact on society. It is strictly forbidden for minors to participate in the show, resolutely preventing the producer from taking advantage of and promoting the relatives of famous artists.
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