According to the latest news from the Beibei District Cultural Tourism Commission, Beibei District will continue to strengthen cooperation with Mianyang, strengthen cultural exchanges and integration between regions, promote the protection, inheritance and joint development of characteristic cultural tourism resources such as red tourism, Tibetan and Qiang ethnic cultural tourism, and promote the mainstay of the two places Cooperate with tourist attractions and travel social networks to jointly develop high-quality tourism products and create a tourist destination with international style, Chinese flavor and Bashu charm.
On May 21 last year, the Beibei District Culture and Tourism Commission went to Mianyang to sign the “Cooperation Agreement on Promoting the Integration of Mianbei Culture and Tourism Development”. There are seven mechanisms for the cultural and tourism industry to create a win-win situation, publicity and marketing mutual promotion and mutual assistance, cultural and tourism market cooperation and linkage, and cultural and tourism talents to cultivate and cultivate seven mechanisms. Taking this as an opportunity, the integration of culture and tourism between the two places will be fully carried out in the fields of mechanism construction, industrial development, marketing cooperation, and talent co-education. It will play an active role in promoting the high-quality economic development of the two places and accelerating the construction of the Chengdu-Chongqing dual-city economic circle. effect.
The integration of cultural and tourism development is inseparable from market forces. Since the signing of the cooperation agreement, the Beibei District Culture and Tourism Commission and the Mianyang Municipal Bureau of Culture, Broadcasting and Tourism have fully integrated and explored the cultural and tourism resources of the two places, broke barriers, and aggregated the travel agencies of the two places to create the “Impression of Chongqing”. , Mountain City Story—Jindao Gorge—Jinyun Mountain Three-day Tour”, “Greater Mianyang—Jiangyou—Longyin Town—Two Bomb City Three-day Tour” and other boutique tourism loops. Today, Mianyang and Beibei have long been each other’s tourist destinations and source of tourists. Since July last year, Mianbei and Mianbei have started the mode of “walking with relatives”, exchanged tourism first groups, and jointly organized two-way exchange activities for cultural tourism experts, media reporters, and travel agency leaders of the two places. “A Tale of Two Cities” realizes a more meaningful “Poetry and Distance”. The two places have also innovatively implemented cooperation measures such as resource sharing, passenger source exchange, publicity and interaction, and reciprocal delivery of scenic tickets, and launched the “Citizens Free Travel to Hundred Scenic Spots” campaign to promote the formation of diversified tourism with mutual exchanges and multi-site linkages between the two places Market.
In addition, the two places also focus on the co-cultivation and education of cultural and tourism talents, based on the long-term development of regional culture, and establish a cultural talent information resource database. It is planned to incorporate the training of cultural and tourism cadres into the overall plan for cadre training in the two places to jointly cultivate cultural and tourism professionals in the region. Currently, the cultural research and study travel products of the two places are in preparation, and the focus will be on guiding young people to enter historical and cultural attractions and cultural and cultural sites to learn about traditional culture and inherit excellent culture.
Upstream News-Chongqing Morning News reporter Zhang Hao
You must log in to post a comment.