Team up with catering to launch a pop-up store,
“Capture” annual trend exhibition,
THE SHOUTER, the “crossover expert” in the magic city home circle
Since its debut in 2019, it has not stopped “playing”.
It turns the old bungalow into a social living room,
Let you watch the exhibition while drinking coffee in the home paradise.
It also selects 40+ international trendy artists’ home brands,
Create an exclusive “treasure hunt” for you,
Net celebrity furniture items such as wave mirrors and sunset lights do not fall.
There is no shortage of global limited and collection-level treasures.
How can the home furnishing store just take photos and check in?
It’s time to change to a more interesting gameplay~
Modern social space in a century-old bungalow
An immersive home experience integrating history and modernity
Little Red Book@三怡DADA
In the past two years, Magic Capital has opened many home furnishing stores. Like the coffee shops that young people like nowadays, most of these home furnishing stores cannot escape the word “net celebrity”.
Little Red Book@三怡DADA
Under the influence of online platform exposure, “good photos” seems to be one of the keys to a home furnishing store’s popularity. The punch-in photos posted by major bloggers have become a way for home furnishing stores to “out of the circle”.
THE SHOUTER x Xianzonglin RBT Limited Time Pop-up Store
Of course, in this kind of Internet celebrity home furnishing store, there are also representatives of the unique way out of the circle-THE SHOUTER. Most people who follow the trending events in the city are familiar with this name. The new trendy landmark TX Huaihai, the annual event SneakerCon for trendy people, and Design Shanghai, all have its presence.
Not only does the cross-border play become popular, the offline stores of THE SHOUTER also have their own set of gameplay. The Flower Hall immersive experience store located on Fuxing West Road is located in a monastery apartment with a century-old history. It has been transformed into a brand new space on the basis of preserving the original design of the building.
It was originally a famous “Flower Hall” that hosted Song Meiling, Zhang Xueliang, Mei Lanfang, as well as foreign envoys in China and celebrities in Shanghai. Now it has become a gathering place for high-end design and trendy home furnishing products from all over the world. History and modernity, classics and trends are just In this way, under the passing of the years, it is subtly integrated into one.
Follow the tiled stairs to the second floor, where you can see the main body of the store. The cozy living room layout makes people feel as comfortable as visiting a friend’s house.
There is also a comfortable balcony area on the side, and a whole row of large glass windows let the sun sway in freely. On a good day, it is too suitable to spend time here.
After passing through the archway of the living room, there is also a room with different styles on the left and right.
On one side is the brightly colored “Memphis-themed” room, full of bold color schemes and quirky “nonsense”. These “weird-shaped” furniture that looks like a fairy tale world, collide with this old house in a different way Fun.
On the other side, it quickly takes you to a modern and light luxury atmosphere. Here is a series of products of the Italian high-end furniture brand Meridiani under THE SHOUTER, which interprets an elegant Italian home that can stand the test of time.
After walking around, you can also order a hand-made drink in the cafe on the other side of the living room. Compared with the home furnishing store that was slightly colder in the past, this place looks much more cordial. Taking a break to eat and drink here adds to the authenticity of being a guest.
What’s commendable is that the drinks here are not sloppy. The coffee is a collaboration with the well-known Shaoshan Coffee. In addition to the traditional hand brew, Italian, American, and latte, a series of special blends are also introduced.
Each cup of special notes can bring you an alternative and innovative taste that is not often found elsewhere. The rich aroma of mulled wine and the aroma of black truffle will be played on your lips and teeth.
*Friendly reminder: If you order coffee, you will get a small gift~
Not only home and coffee, THE SHOUTER also has a secret room hidden behind a curtain on one side of the stairs. As a multifunctional space in the store, it regularly cooperates with well-known artists and high-end brands to hold exhibitions.
“Jack Petrissa” Art Exhibition
A solo exhibition by the diverse artist Zhuang Yan, an oil painting exhibition of “The Little Prince’s Fantasy Journey” by the well-known Belarusian female artist Anna Silivonchik, and themed art exhibitions such as “Jack Petrissa”, “Bounded Objects”, “Spores Scattered Room” and other themed art exhibitions , Have been held here.
Cartier, an international luxury brand, also opened a private appreciation party for high-end jewellery and an exclusive dinner here.
Although it is named as a store, THE SHOUTER Flower Hall immersive experience shop is more like a social place. You can come here to appreciate furniture products up close, taste a special coffee with perfect creativity, or participate in various activities. Interesting person who likes the same. Such an old house home furnishing store is far more interesting than it looks~
40+ international first-line design brands
There is no shortage of rare and good items that are limited and exclusively sold in the world
The SHOUTER has 46 home furnishing brands from around the world, covering almost all furniture and home accessories. Many of them are currently popular Internet celebrity items. For those who love home, coming here is as fun as embarking on a journey of digging treasures.
For example, the Ultrafragola wave mirror designed by Ettore Sottsass, a well-known Italian architect and founder of the Memphis Group, has been a fan of countless celebrity bloggers, and is a well-deserved “mirror world celebrity” recently.
Also, along with the wave mirror, it has become a favorite “sunset light” in the fashion circle recently. There have been a lot of piracy since it became popular all over the Internet. The original version was actually launched in 2018 by Milan product design and consulting studio Mandalaki. The full name is Halo. Edition.
*Supplied with a little knowledge: “Sunset Light” is actually not just a light fixture. The original intention of the person responsible for designing it is to “use light to soothe emotions visually, allowing you to see the scenery in a small apartment in a chaotic city.” Therefore It is not an exaggeration to say that it is a work of art.
Gufram’s mini “grass sofa”, BD Barcelona’s monkey side table, Moustache’s “Bold Chair”… the “flow representative” in furniture can be found here.
In addition, there are many global limited items and rare collections in the store. For example, for the blue and white porcelain works launched by YEENJOY STUDIO, there are few physical stores in China where you can buy this series. Not only are there a full range of categories, but you can also get a limited amount of good things in the first time.
This creative unit, established by Chinese artist/designer YIRAN (aka K. Yee) at the end of 2012, features ceramics made in Jingdezhen as a carrier and incorporates a large number of trend elements into product design. The series of works such as stoves, flower vessels, tea sets, murals, etc., have retained their original functionality and are also of great art collection value. They are favored by artists such as Takashi Murakami and Edison Chen and the owners of fashion brands.
Daniel Arsham, who is loved by trendy bigwigs, also has his works here. This piece means “Mahjong”, which means “not broken or sent”, and is limited to 500 pieces worldwide.
And this rocket model comes from everyone’s “childhood memory killing”-“The Adventures of Tintin”, only 300 pieces worldwide.
Also related to this, there is this joint limited edition ornament by the French artist PEPPONE. As an avid fan of The Adventures of Tintin, PEPPONE has collected about 500 albums about the Adventures of Tintin, and the prototype of this work is also from Tintin’s pet dog Milu, only 8 pieces worldwide.
However, the “rareest” goodies in the store are actually hidden in the cafe. The Victorian military officer’s armor of the British Empire, the signature DAUM red wine glass authorized by the Spanish artist Salvador Dali, and many collection-level treasures are all here. You can enjoy a coffee break~
From the display of traditional furniture products, to the atmosphere of “home” created with furniture + home accessories, to the distinctive Nordic, Japanese, and ins styles of themes, home furnishing stores have undergone several waves of upgrades over the years. No longer show people as a mere “shop”, and tend to be more of a “living space”.
Under this trend, THE SHOUTER has opened up a brand new path.
THE SHOUTER x Tmall Trend LIVE SneakerCon booth
Since its launch in 2019, THE SHOUTER has changed the traditional home furnishing store route, boldly cross-border trend, art, design, catering and other industries, creating a new attitude as a high-end trendy home furnishing buyer store.
Nowadays, with this fusion of old and new, the traditional space is transformed into a more interactive social place, bringing you a more interesting and fun home experience.
THE SHOUTER’s first store in the world
THE SHOUTER
Also opened a world’s first store on Wuzhong Road
With a master-level in-store decoration configuration, it is also worth a visit!
THE SHOUTER Flower Hall Immersive Experience Store
Address: 62 Fuxing West Road, Shanghai (the second floor of the monastery apartment)
THE SHOUTER’s first store in the world
Address: 1st Floor, Red Star Ouliya, No. 1388, Wuzhong Road, Shanghai
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