Having developed very wildly in many provinces and cities where tourism develops, the night economy has brought many prospects, but since the COVID-19 epidemic, the night economy has shrunk and narrowed. When the night economy develops again, and what conditions are needed to make a greater contribution to the economy is a problem and requires the participation of many authorities.
In Ho Chi Minh City, the night economy still lacks many tourist services to experience, interesting activities to attract tourists.
Drink and hunt for discounted goods From 18:00 onwards, fashion shops on Nguyen Trai Street (District 1, District 5) began to be crowded with buyers and sellers. Fashion stalls from clothes, shoes, bags … are packed tightly on both sides of the sidewalk. All have discounts to attract customers. Ms. Tran Thi Hoa (35 years old, from Nha Trang) said that every time she had a chance to go to Saigon, she would visit the fashion street to hunt for great discounts. “In the past, I used to go to Ben Thanh night market (District 1), but since the COVOD-19 epidemic until now, this market has closed. Go online, I see people recommending fashion street at night, so stop by and get addicted. Any product is available but the price is very affordable ”, said Ms. Hoa. 
Fashion street in District 5 is bustling every night, due to discounted goods Every time he has the opportunity to come to Ho Chi Minh City, Mr. Tran Duc Binh (from Long Xuyen) often brings his family to the shopping mall while having fun, eating and drinking combined with shopping. “We usually return to the hotel at 22h, because at this time the entertainment, shopping, and dining venues are closed, the streets do not know where to go, there is no play area for children at that time. both. Meanwhile, all day I have to meet, in the evening take advantage of the time to take my family to visit the ruins, but the places have closed since 16:00. At night, only pubs serve overnight, nothing else, ”Mr. Binh expressed regret. Night food area in District 6 Ho Chi Minh City or Bui Vien walking street (District 1), mostly serves food and lacks entertainment activities. “I also want to run other services, but every shop sells drinks. Now” I have a beat “, it does not attract customers. Nobody takes children to the dining area for entertainment, ”said Mr. T, manager of a snail shop in the night food district in District 6. Lack of specific products Ms. Tran Thi Phuong Linh, Marketing and Information Technology Director of BenThanh Tourist, said that the streets and pedestrian streets in Ho Chi Minh City are not focused on investment, there is a lack of outdoor stages. In addition, the scale of the roads is few and small, lacks space for spectacular and exciting night activities. River cruises watching the sunset on the Saigon River have not created a highlight, so it is difficult to attract visitors back. Mr. Tu Quy Thanh, Director of Federation of Travel analysis, Ho Chi Minh City lacks night services for tourists. If you look through the list of culinary business spots scattered in District 1, District 3, District 5 … many people will be really overwhelmed. However, this place is mostly spontaneous. Ho Chi Minh City needs to plan integrated amusement parks (dining, shopping, entertainment …) such as Thailand, Singapore … for convenience for customers to spend money. “Another point is that governments at all levels should not let business people swim by themselves. The tourism industry in Ho Chi Minh City needs to make statistics on how effective it is to deploy business on food streets, gold and silver streets, and if small businesses need any support or not to have appropriate adjustment plans. Pay close attention to local tourists, do not neglect them. Food safety and security is also something that tourists are very concerned about. The epidemic prevention work is also important at this time, so the functional departments must regularly remind tourism, hotel and restaurant businesses to strictly comply with the regulations on epidemic prevention of the health sector ”, Mr. Tu Quy Thành said. In 2020, the Ho Chi Minh City Department of Tourism has cooperated with the Department of Culture – Sports of Ho Chi Minh City and the district units to build and exploit existing tourism products associated with the night economy in the host city. weak in 3 product groups. Specifically, the group of tourism products associated with the discovery of urban community culture at night, concentrates on streets such as Bui Vien pedestrian street, Nguyen Hue pedestrian street. In particular, last year, the People’s Committees of districts have stepped up the construction and opening of pedestrian streets combined with shopping and food in the district such as Ky Dai Quang Trung pedestrian street (District 10), night market and pedestrian street combined with night activities of Dam Sen Cultural Park (District 11), Hoa Binh Square Go Vap … Besides the pedestrian streets, some specialized streets other businesses that attract many tourists such as the food street; Oriental medicine street; gold, silver and jewelry stones; lantern street. In addition, bars, clubs, cafes also attract tourists. According to Nguyen Thi Anh Hoa, Director of the HCM City Department of Tourism, “night activities and entertainment” are products that can make a difference to the night economy of Ho Chi Minh City compared to other provinces and cities. Because if there are no activities related to art, cuisine, and shopping, the night activities will be very poor. Ms. Hoa also said that the tourism industry of Ho Chi Minh City is cherishing the plan to implement the Tourism Development Strategy of Ho Chi Minh City until 2030, building the city to become a center for night tourism activities, with many solutions to develop tourism. develop food tourism, shopping and entertainment products at night. However, Ms. Anh Hoa also admitted: “Despite many efforts, the night tourism products in the City in general are not really rich, diverse, and complicated security and order issues. . Survey data also shows that only 15% of tourists will definitely recommend HCMC to their friends and family and 10% will definitely return for the attractiveness of entertainment and activities. nocturnal action ”.
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