Nowadays, on the social networking sites, forums and groups where young netizens are active, there are countless posts about Amway domestic products spontaneously. Netizens are very cherished about all kinds of domestic products. Got a hands-on experience. One of the most common evaluation is, “not worse than the big joint venture.”
Facts have proved that the purchase of domestic products by Chinese people is no longer emotionally subjective consumption, such as in mobile phones, home appliances, 3C and other fields, even more so in key positions such as automobiles. 01. Chinese brand cars are becoming more and more popular At present, the population of the new era represented by the post-90s and 00s has rapidly become the backbone of the consumer group. The iteration of the consumer group has opened up a new window of opportunity for the rise of Chinese auto brands. The proportion of passenger cars of Chinese auto brands is increasing. Some Chinese auto brands have gradually grown to be the absolute leaders in the large-category market, while others have rapidly grown in subdivisions. For example, Changan Automobile is the top student among Chinese brands. According to official data, in the first quarter of this year, the cumulative sales of the 2021 Yidong PLUS totaled 54,704 units, of which the sales reached 16,124 in March. Not only did it once again win the top sales of independent cars, the Yidong series also completed the achievement of over 10,000 sales for 13 consecutive months. , Made great contributions to Changan Automobile’s regaining the “first brother”. At the same time, according to the latest insurance data from the China Automobile Center, the 2021 Yidong PLUS has reached 44,600 insurance in the first quarter of this year. This car has been ranked No. 1 in the insurance number of Chinese brand cars for 12 consecutive months, and it is a well-deserved national home. The leader in sedan sales! In the first quarter, the 2021 Yidong PLUS was the only autonomous A-class sedan that was shortlisted in the top 10 most dangerous cars. 02. Breaking the barriers to joint ventures depends not only on cost performance Friends who have some knowledge of the automotive industry should know that it is not easy for the 2021 Yidong PLUS to achieve this result. Due to the large market capacity and many competitors, the A-class car market has always been the most fierce battlefield in China. In the early years, the joint venture company ultimately dominated the domestic A-class car market share with its strong capital and R&D advantages. The Chinese brand Jiajiao is eager to break the deadlock for a long time, and can really face the joint venture competition products, only Changan Automobile Yidong series, to be precise, it is actually the 2021 Yidong PLUS. Its success, in a sense, shows that on the stage of head-to-head confrontation with joint venture cars, Chinese cars have achieved phased success. Why is the 2021 Yidong PLUS carrying this banner? From the above “China’s compact car insurance rankings”, we can get a glimpse, and behind the data of this list, there are still little-known secrets. For example, the top two models of Sylphy and LaVida, their statistics are not calculated separately. They include all derivative models under the same name, such as LaVida PLUS+ LaVida set sail, Sylphy Classic+New Sylphy, etc. On the other hand, the 2021 Yidong PLUS, as the vertical switching model of Changan Automobile Yidong, is based on independent car series for data statistics. In terms of the ability to fight alone, among all Chinese brand cars, the 2021 Yidong PLUS is the single-product sales leader, which obviously has a higher gold content! Of course, the 2021 Yidong PLUS has reversed the joint venture brand’s dominant position in the A-class car market. It is not luck, but the Chinese brand’s long-term technology accumulation, product innovation and category layout. You know, the 2021 Yidong PLUS is the first and currently the only sedan model developed to the third generation of the Chinese brand. From 2012 to 2020, Yidong has completed three generations of updates, while joint venture cars are usually replaced only once in 6 or 7 years. It is also because of sticking to the product to win and experiencing thousands of hard work, only the 2021 EADO PLUS will be more and more in line with the tastes of Chinese consumers in every update and iteration, and even far exceed consumers’ expectations. Just like its suffix, “PLUS” stands for the same meaning: proactively evolve and never stop, aiming to provide Chinese consumers with the most worry-free and wisest choice. In the 2021 Yidong PLUS, you will indeed find the product power that is rare in a joint venture car of the same level. 03. High-quality low-priced A-class cars, redefining market rules For products of the same type, joint venture brands are often priced inflated, which are due to objective reasons such as taxes and fees, but more are the differences in market positioning, and the fundamental reason is brand barriers. However, in the context of increasingly rational automobile consumption concepts, high-quality and low-priced Chinese cars have become a weapon to disenchant joint venture/foreign brands and restore reasonable price levels. A fact that does not need to be disputed is that the 2021 Yidong PLUS has indeed done it. Comfort and quality at a reasonable price will become the mainstream. The first step to break through the joint venture siege is to overcome the core technical problems. Many people know that the engine is as important as the chip of a mobile phone. It is the most expensive and most important configuration of a car. At the same price, the priority in choosing a car should be power. A little comparison will reveal that the 2021 Yidong PLUS world-renowned Blue Whale new-generation NE1.4T high-pressure direct-injection engine, both in power performance and economic energy consumption, is at the top of the industry. This 1.4T Blue Whale engine has a maximum power of 116kW and a maximum torque of 260N·m. It is currently the strongest 1.4T engine and can reach the peak torque at 1500 rpm, which means that the highest torque can be output at any time during normal driving. , Accelerating or overtaking is easier. The matching Blue Whale 7-speed wet dual-clutch transmission has an astonishing 94.3% transmission efficiency, ensuring that there is almost no frustration in the power output and calmly coping with various complex road conditions. In addition to its strong power, the 2021 Yidong PLUS is also very fuel-efficient, with fuel consumption per 100 kilometers as low as 5.6L, and fuel economy is further enhanced. For home users, better fuel economy means less money expenditure, which is a real plus. The Blue Whale Power independently developed by Changan Automobile uses more advanced hard-core technology to demonstrate the Chinese brand’s Jedi counterattack. Perhaps a simple explanation will not allow car fans to understand the power of this powertrain. Let’s take the best-selling automatic models of the joint venture “old overlord” Sylphy and LaVida as an example: Sylphy’s HR16+CVT power combination has been used for 16 years, with a maximum power of only 99kW and a peak torque of 159N·m, which is relatively backward. Although the LaVida EA211 engine is exquisitely tuned, it is also a “old man in the market”, with a maximum power of 110kW and peak torque. 250N·m, which is a little bit weak. It is not difficult to see that the 2021 Yidong PLUS Blue Whale new-generation 1.4T engine wins in terms of maximum output and maximum torque, and its power performance is significantly ahead of the Lavida 1.4T and Sylphy 1.6L engines. Kaiyidong PLUS is very easy to use in various occasions, supplemented by rich intelligent equipment, it is even more icing on the cake. It is equipped with intelligent technology configurations such as ACC S&G stop-and-go adaptive cruise, LDW lane departure warning system, track-based intelligent assisted visual reversing image, etc., allowing you to drive with ease, no matter on the highway or in congested road conditions. And improve the safety of the vehicle. The 2021 Yidong PLUS is also upgraded with a rare 540° high-definition panoramic image system in its class, integrating 360° high-definition panoramic image, 180° chassis perspective and driving recorder functions, real-time monitoring of the surrounding conditions of the vehicle, and ensuring driving safety anytime, anywhere. 6 Airbags use Bosch high-sensitivity sensors with a response speed of only 0.03 seconds, which is 10 times faster than blinking, providing comprehensive safety protection in emergency situations. It should be noted that the above-mentioned functions basically only appear in joint venture cars with a price of more than 300,000 yuan, and the top-equipped Lavida and Sylphy cars are not necessarily available, while the 2021 Yatto PLUS with a 100,000-class is readily available (detailed See the table below). It can be seen from all that, compared with competing joint venture products, the 2021 Yidong PLUS has shown a crushing trend in all aspects. 04. Convincing people with skills, behind the strong confidence in domestic products There is no doubt that in the current 100,000-class sedan market, excellent Chinese brands have become more preferred. From the best-selling of the 2021 Yidong PLUS, it can be seen that more and more consumers are beginning to recognize Chinese brands at the same price. In addition, relevant data shows that since the “Eleventh Five-Year Plan”, Changan Automobile has invested nearly 100 billion yuan in technology research and development. In the evaluation results of nationally recognized enterprise technology centers announced by the National Development and Reform Commission, Changan Automobile has ranked first in China’s automotive R&D strength industry for 5 consecutive 10 years. At present, Changan Automobile has achieved fruitful results in powertrain, intelligence, electrification, sharing and other fields. It has 16 fields covering vibration and noise, collision safety, braking performance, chassis testing, drive system, etc., and 194 international advanced Laboratory, to achieve a breakthrough in the core technology field from breaking barriers to establishing advantages. Therefore, the ability to achieve this level of the 2021 Yidong PLUS, a 100,000-class family car, is an important manifestation of the comprehensive upgrade of the competitiveness of Changan Automobile’s system from R&D, procurement to production, and distribution. The sales of the 2021 Yidong PLUS bucked the trend and even increased rapidly, which also proved the success of Changan Automobile’s high-quality strategic transformation. The rise of domestic products is unstoppable; Chinese brands are promising. Behind the 2021 Yidong PLUS with its “technical” to convince people and its strength, it is not only a product and brand upgrade, but also an enhancement and blooming of the confidence of domestic products. From technical confidence, product confidence, sales confidence to brand confidence, Changan Automobile is fully revitalizing, entering a new stage of development with stronger strength, and will lead more Chinese auto brands to continue to grow and rise. Text | Calabash Baby
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