Two Korean brands, Samsung and LG, are dominating TV sales globally in the first quarter of 2021. Accordingly, both giants account for more than 50% of the global market share.
According to market research firm hãng Omdia , Samsung and LG are the two big players dominating TV sales globally in the first quarter of 2021. The combined market share of the two brands accounts for more than half of the global market, similar to the same period last year.
According to the Techradar TV sales in the first quarter increased by 9.9% year-on-year (46.6 million units), bringing revenue up from $20.63 billion to $27.39 billion. Sales of high-end TVs played a big part in this growth. 
LG’s OLED TV shipments doubled year-on-year. By the end of the first quarter, the company has sold a total of 7.2 million TVs, including OLED and LCD. Compared to the same period last year, growth reached 15%. Meanwhile, the demand to buy Samsung Neo QLED TVs has also increased. The company sold a total of 11.6 million TVs in the first quarter of 2021, an increase of 11.1%. Samsung holds 46.5% market share of 75-inch TVs or ultra-wide screens. Besides, the Korean giant occupies 52.4% of the 80+ inch TV market. 
Samsung is leading the global TV market share. In Vietnam, according to the latest report of research firm GfK, by the end of the third quarter of 2020, the three leading brands in market share are Sony, Samsung and LG. In which, Samsung accounted for the largest share, up to 44.7%. However, while Samsung and LG continuously increased 1-5% market share year over year from 2018, Sony’s “piece of cake” gradually got smaller, from 32.6% in 2018 to 25.9% in end of September 2020. In April, Sony launched the brand new BRAVIA XR series of TVs, packed with technology and announced a focus on the premium TV group. Share with Zing Satoru Arai, the new CEO of Sony Vietnam, said the world’s first “cognitive intelligence” technology that Sony owns will be the focus of the new business strategy. Instead of just searching and analyzing image elements such as color, contrast and details individually like conventional AI, the new Sony TV processor can cross-analyze several hundred thousand elements. at the same time similar to how the human brain works. Meanwhile, rival Samsung also launched a new series of TVs including Neo QLED, Micro LED TV and Lifestyle TV series. According to Samsung, the Neo QLED series will feature Backlight Dimming as the main technology, which helps to precisely control Quantum Mini LED lights 40 times smaller than conventional lights, helping the TV control light and picture quality. better photos. In addition, the Neo Quantum 8K processor uses data generated from 16 artificial neural networks, which can upscale normal images to near 8K standards. Samsung’s new Micro LED TV line also has many technological improvements and a better price than before.
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