Samsung Display’s dominance is being threatened by Chinese companies

Chinese companies are accelerating their penetration of the smartphone OLED display market with low-cost products, challenging Samsung Display’s dominance.
Global strategic research and analysis company Omdia (UK) said that shipments of OLED screens for smartphones will reach 812 million units in 2022, an increase of 38.8% compared to the expected shipment volume. is 585 million units by 2021.

Samsung Display’s dominance is being threatened by Chinese companies In particular, when Apple adopted OLED panels instead of LCD panels starting with the iPhone 12 series in 2020, the use of OLED panels increased sharply. Recently, Chinese display companies are entering the small and medium-sized OLED panel market, increasing the supply of low-cost panels. Omdia estimates that Apple will use the largest number of OLED panels for smartphones next year. It is expected that Apple will use 169 million OLED panels in 2021 and 190 million panels in 2022. Most likely they will use OLED panels for new products expected to launch in the second half of 2021. Meanwhile, Samsung is also expected to use 155 million OLED panels in 2021 and 168 million panels in 2022, the second largest after Apple. Although Samsung Display is expected to maintain its No. 1 position in the global smartphone OLED display market next year, its market share is expected to shrink due to competition from other manufacturers. Chinese company. In fact, according to Omdia, Samsung Display’s market share has dropped from 86% in 2019 to 78% in 2020. Omdia forecasts that its market share will drop to 77% in 2021 and 65% in next. On the other hand, the market share of Chinese companies is expected to increase from 15% in 2021 to 27% in 2022. In particular, BOE, China’s largest display manufacturer, is expected to expand the market. share from 6% in 2021 to 13% in 2022. Regarding this, Omdia said: “Chinese display companies are improving their technical skills. China will be a major threat to South Korea’s leading position in the OLED display market.” Phan Van Hoa (according to Businesskorea)