The Bespoke Home event is a new platform that showcases the entire Bespoke product portfolio including customized lifestyle devices as well as connected solutions.
Bespoke Home 2021 online event introduces Samsung home appliances globally. The event highlights the expansion of Bespoke refrigerators, further reveals the upcoming Bespoke Kitchen suite, along with new appliances that can be customized to each lifestyle and integrates Internet of Things (IoT) solutions. ). All of which make home life more personalized, flexible, and intelligent.
Lee JaeSeung, General Manager and Head of Digital Devices Business at Samsung, said: “We are delighted to announce the expansion of our Bespoke product line worldwide, offering a comprehensive solution for style way of life, serving their new living needs. Our mission is to develop products that help users better manage and enjoy their lives.” 
Refined refrigerators for every kitchen, reaching out to the world The Bespoke range of refrigerators will be introduced in North America, Latin America, Europe, the CIS, the Middle East and select regions across Asia and Africa. Bespoke owns more than 20 original colors and seven materials, giving users many options and combinations according to their preferences. Bespoke refrigerators also have a large capacity, greater convenience and flexibility, and strong cooling capabilities typical of Samsung. In North America, users can choose from a 4-Door, 1-Door, or 2-Door Bottom Freezer (BMF). Samsung added a diverse and unique market-specific metal color portfolio, including Champagne Rose Steel, Navy Blue Steel, and Matte Black Steel. In Europe, users can choose from 1-Door and Slim 1-Door Refrigerator, and Bottom Freezer (BMF) in 1.8 and 2-meter sizes with six different materials and a wide palette of colors, from Classic whites to soft pastels or vibrant hues. Design your own kitchen In addition to the refrigerator, Samsung’s Bespoke Kitchen Set will be officially introduced globally. With this kitchen set, Samsung’s idea of a fully personalized kitchen will come closer to users in the US and Europe. With a launch date in the second half of this year, the North American market will receive leading Bespoke refrigerators and other Bespoke kitchen product lines such as microwaves and dishwashers, built into the wall like fridge. This kit allows users to freely design and combine with all different styles with a variety of color options such as Matte Black Steel, Navy Blue Steel, Champagne Rose Steel and White Glass. 
Devices that catch up with the lifestyle This year, Samsung also launched an expanded product line of lifestyle devices in North America and Europe, including the Bespoke AirDresser Smart Wardrobe, Bespoke air purifier and Bespoke vacuum cleaner. Jet. With flexibility, automation and neat design, these will be devices suitable for many different uses such as office, gym or classroom. Lifestyle devices launching in North America and Europe include: Bespoke AirDresser smart wardrobe brings fashion care solutions, ensuring clothes always keep their best shape and match with high-end Bespoke style. The product will launch in Europe and in the US in the second half of 2021. Bespoke air purifiers draw air from five directions for quick and powerful air purification, even in large spaces. The ultra-clean filter system can remove 99.999% of fine dust up to 0.01µm,* while the 3-Way smart exhaust system circulates clean air in different directions. The device is available in a variety of designs and colors and is expected to launch in the US in the third quarter. 
The Bespoke Jet vacuum cleaner comes with a Clean Station, allowing for a comprehensive cleaning and cleaning of the house. After vacuuming is complete, users only need to attach the vacuum cleaner to the station and the product will automatically clean the garbage inside and charge itself. The new Bespoke Jet will come in three color options and launch in the US, Europe, CIS and Southeast Asia in the second half of 2021. The first Jet Bot AI+ smart vacuum cleaner to support the Intel AI solution. The smart vacuum uses object recognition technology, along with LiDAR and 3D sensors to identify objects and moving paths in the home, for optimal cleaning. Equipped with a camera, Jet Bot AI+ is integrated with SmartThings app to support remote home monitoring. The device will be available in the US, Europe, CIS and Southeast Asia in the second half of 2021. Other new lifestyle devices include: Bespoke ShoeDresser cherishes your favorite shoes so they feel fresh with every use. Deodorization, dehumidification and drying units are based on the unique material and shape of the shoes, ensuring they are well maintained. The Bespoke Cube** refrigerator offers flexible storage for essential products, such as wine, beer and cosmetics. This unit operates quietly enough to be placed in the bedroom next to the sofa, or anywhere where ingredients or food need to be kept cool. Bespoke water purifiers** are sold with single or multiple faucets. The product is equipped with a four-stage filtration system and can filter up to 2,500 liters of water, enough for a family of four to drink for a year. The amount of water and temperature can be set by voice using Bixby. SmartThings connects your life 
Samsung’s vision for Bespoke Home is for a connected life through artificial intelligence (AI) and automation. At the core of this vision is the SmartThings feature, which brings a centralized and easy home management platform to everyone. SmartThings Cooking plans and individualized recipes, reflects user preferences and refrigerator space, and automatically applies recipe-based temperatures and cooking modes, directly syncing across devices. cooking. Service is available in North America and some countries in Europe. SmartThings Pet syncs with home appliances like Bespoke air purifiers and Jet Bot AI+ robotic vacuums to help users check in on pets when they’re not at home. The service will launch globally in Europe, Latin America, and Asia in the second half of 2021. 
SmartThings Clothing Care synchronizes with Bespoke AirDresser as well as smart washers and dryers to improve laundry efficiency. The service recommends cycles and equipment settings for optimal care, helping to reduce guesswork or “big wash”. SmartThings Clothing Care service is currently available in the US and European markets. The updated Bespoke AirDresser connectivity update will be available in the US and some European markets in the second half of 2021. SmartThings Air syncs with Samsung air purifiers and air conditioners to monitor the air quality inside and outside the user’s home in real time. The product will launch in the US in the second half of 2021.
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