Cooperating to bring gene decoding service with many attractive incentives for customers of the Bank.
Gene decoding is increasingly common in developed and developing countries. In addition to blood DNA testing, genetic tests today provide a wealth of information regarding a person’s lifestyle, behavioral intelligence, and individualized health risks. Genetica is a pioneer in the development of specialized core technology for gene encoding for Asians combined with artificial intelligence (AI). Genetica’s gene decoding service has been certified by ILLUMINA – the world’s leading organization for genetic decoding, with 99.9% accuracy
Genetica’s genetic testing service will bring comprehensive information about customers such as nutritional needs, potential discovery, immune system needs, cancer risk detection, stroke, diabetes, as well as 18 common cancers in Vietnam and Asia. When correctly understanding themselves through genetic information, customers will optimize nutrition, care and education; at the same time increasing the need to protect yourself and your family from genetic threats. The partnership between SeABank and Genetica aims to provide optimal health and lifestyle solutions for the bank’s customers. Through customers’ need to choose genetic testing packages, SeABank can proactively introduce “personalized” financial and insurance solutions to bring practical value to customers. Especially, SeABank also has many incentive programs for customers when using Gentica’s gene decoding service. 
Sharing about the potential of cooperation, representative of SeABank Bank, Ms. Le Thu Thuy – General Director said: “ With the desire to constantly diversify products and services to improve customer experience, SeABank has cooperated with Genetica to bring our customers the most advanced genetic testing service available today. I believe that Genetica’s technological potential will help customers have an overview of their health status, nutrition and lifestyle to actively take care of their personal health as well as choose financial solutions. main, the most optimal insurance “. In the short term, cooperation is taking place in the pilot phase from March to May 2021, at 12 branches of SeABank. By the end of May 2021, the cooperation will be expanded and is expected to be deployed at 140 bank branches nationwide. Around the world, leading businesses such as Apple, Visa, SAP, GE Appliances, Tribune Media are incorporating Genetic Decoding into Comprehensive Employee Health Care Plans. According to market research firm BCC, the retail revenue of the market of genetic testing services in Asia-Pacific by 2020 is 227.5 million USD. It is expected that the growth rate of this market will be 23% in 2025, equivalent to the turnover of 639.5 million USD.
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