The next few years are terrible for Intel, because it may see its market share drop to a new low, mainly because Apple decided to use Apple’s self-developed processors in its Mac computers instead of Intel processors.
Apple, who created the iPhone, is one of the most popular technology companies of all time and has successfully surpassed the trillion-dollar market value. Apple’s MacBook and iMac series are one of the company’s most widely used devices and are loved by users all over the world.
As early as 2006, Apple announced its cooperation with Intel. Steve Jobs announced the launch of a new iMac equipped with an Intel Core Duo processor and a new MacBook Pro model. This is a breakthrough revolution for Apple’s laptops and PC devices until November 2020, when Tim Cook, CEO of the iPhone manufacturer, announced that Apple will transition to its internal Apple silicon M1 chip. However, before this development, Apple will still rely on Intel processors to provide the main power engine for its MacBook, iMac and Mac Mini devices.
Over the years, the partnership between the two companies has been incredible, but due to Intel’s slow processing performance and efficiency, its unpredictable nature has led Apple to switch from Intel processors to self-developed chips based on the ARM architecture.
Last year, Apple announced the start of its two-year transition period, when all of its Mac computers (desktops and laptops) will use Apple’s own silicon processors. So far, Apple has successfully released 4 Macs, including the first iteration of the Apple chip M1. It is expected that the transition period will be completed next year.
MacBook and iMac devices equipped with Apple’s latest M1 chip are in a leading position in terms of performance and efficiency, and their performance and efficiency have been widely praised in the market, which has proven that consumers are willing to pay for the M1.
According to a recent report by DigiTimes, after Apple has completely transitioned from Intel to Apple chips, Intel may lose 10% of the market share by 2023.
Specifically, Intel is expected to lose nearly 50% of Apple’s orders in 2021. By 2023, the company will eventually be unable to obtain orders from Apple. This means that Intel has lost 10% of Apple’s market share, while rival AMD will retain its other 10%. This may cause Intel’s share of the notebook computer market to drop below 80% in 2023, and even a huge loss.
However, Bloomberg reported recently that Apple has been testing Apple’s high-end silicon chips. These range from 32 high-performance cores to 128 core options for graphics in future Mac models. Big player Intel is clearly aware of the impact of losing Apple. In view of what may happen in the future, Intel has launched a number of marketing activities for Macs. The sole purpose of these activities is to show that laptops powered by Intel processors are much superior to Macs based on Apple’s self-developed chips