On the occasion of Earth Day, the Li-Ning brand and Dave “Persue” Ross, a famous graffiti artist from the United States, jointly launched the LI-NING x Persue artist joint series. This joint series continues the brand’s consistent innovation concept, and aims to stimulate youth in the new era. The attention and protection of the earth’s ecological environment, in the name of sustainability, explore more profound new trends.
The artist Persue is highly regarded worldwide for his energetic comic style and superb skills. The cartoon image of BunnyKitty he created has become a symbol of street art. At the same time, he is also good at fusing street trend culture with mainstream fashion and gradually developing it into a unique streetwear aesthetic. The LI-NING x Persue artist joint series, by combining the artist Persue’s signature IP image-BunnyKitty and Li Ning brand logo and text elements, and create this joint theme visual in the form of an interesting comic story. Faced with a riddled earth, BunnyKitty is incarnate as an environmental messenger, combined with the environmental Slogan in the comics, to convey the urgency of protecting the earth. The use of imagery such as dystopia and the end of the world is a further step towards the trend of sustainability. Interpretation.
The LI-NING x Persue artist joint series products cover two “Earth Day” themed shoes, deeply interpreting the concept of sustainable trends. Among them,[Fangyuan Eternal Earth Day Limited Edition]shoes, the tongue trim is made of recyclable DuPont paper, and the whole shoe is made of environmentally friendly water-based glue, which reinterprets the brand star shoes with the concept of environmental protection. Both men and women are presented in two colors. The men’s products use classic black and white colors. The black translucent outsole details echo the body of the shoe. Simple and retro, it is easy to control a variety of styles. The fresh and pure white shoe body of women’s products is made of three-dimensional flower ornaments and seasonal light mesh material, and the toe is made of environmentally friendly anti-fur material, which is fresh and expresses vitality and trend. Exclusive for girls[Weigo BOOT Earth Day Limited Edition]shoes, the outsole is made of Vibram recyclable rubber, the inner is made of eco-friendly yarn, and the two colors are presented in light khaki and black and white colors with a silk texture, showing the freshness and sweetness. The style highlights the trendy style of girls. In addition, the two “Earth Day” themed shoes come with BunnyKitty exquisite ornaments. The details express the trendy attitude and fit the environmental protection theme of “Earth Day”.
It’s worth mentioning that this time the girls exclusive[Weigo BOOT Earth Day Limited Edition]also comes with a hand-stitched canvas bag, and the body fabric is[Weigo BOOT Earth Day Limited Edition]white shoes during the production process The leftover material, the white VPU hot pressed on the fabric is rubber with environmental protection characteristics, and the environmental protection considerations in the same line as the shoes are the perfect practice of sustainability.
On April 22, LI-NING x Persue “Earth Day” theme shoes are officially on sale. For more details, please pay attention to the official news.
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