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The reason why Kim Kardashian’s brand of tights is worth a billion USD

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Skims’s success contributed to Kim becoming a billionaire. The launch of new products during the season is the reason why this brand is so valued.
Skims fashion brand founded by Kim Kardashian officially joins the ranks of billions of dollars. Launched 2 years ago, Skims has raised a large amount of capital from investors such as. It recently raised $ 154 million from Josh Kushner’s Thrive Capital, Imaginary Ventures and Alliance Consumer Growth.

Kim Kardashian shared with The New York Times The company is currently valued at $ 1.6 billion. According to the The Times , Kardashian is Skims’ largest shareholder and controls a majority stake together with her business partner, Jens Grede. The brand’s new designs were founded by Kim. Photo: Skims. SCMP thinks that Skims began to grow after the introduction of the comfortable line of clothing. They are inspired by the clothes Kim often wear at home. “The pandemic dropped our revenue. People stayed at home a lot and wanted to wear comfortable clothes. We designed home wear for the whole year after,” said the star. However, Kim Kardashian insists that bodywear remains the core of Skims’ business. The company offers lingerie, jumpsuits, shorts, thongs and even maternity clothes in various sizes (from XXS to 5X) and colors according to skin tones. Skims specializes in tight-fitting, skin-toned suits. Photo: Page Six. In 2020, Skims announced revenue of $ 145 million and is expected to double this year. Skims’ successful business also contributes to Kim Kardashian’s list of billionaires Forbes . In addition, she is also successful with cosmetics brand KKW Beauty. In June 2020, the American star sold a 20% stake in KKW Beauty to Coty. At that time, the above trademark was valued at 1 billion USD. Kardashian also makes a high income from reality TV shows Keeping Up with the Kardashians . She holds real estate and invests in other businesses.