The ST25 rice has a ‘broken car trail’ of Trung Nguyen coffee in the US

Experts are concerned that ST25 rice may be stuck with Trung Nguyen coffee, the battle for branding in the US is complicated, the cost is ‘huge’ …

In 2019, ST25 rice won the world’s best rice award There is a “door” to reverse the situation but … As Traffic newspaper has stated, there are 5 enterprises in the US that have registered to protect the trademark of ST25 rice – the best rice in the world in Vietnam and are waiting for approval for exclusive certification. Trademark protection is understood that Vietnamese enterprises’ ST24, ST25 rice products, if they want to sell in the US market, must go through those 5 enterprises when they have successfully registered. At that time, they will take control of the entire distribution system of the market. If Vietnamese enterprises do not want to approve or sell them to the 5 above-mentioned enterprises, they must take a different name, not the name of ST24, ST25 rice. That is the risk of Vietnamese enterprises when they are first registered for trademark and intellectual property protection by foreign enterprises. Talking to the Traffic Newspaper’s reporter, Mr. Hoang Minh Chien, Deputy Director of the Trade Promotion Department (Ministry of Industry and Trade), said that at present, the protection of products abroad of Vietnamese enterprises (enterprises) is not high. Contrary to the agility of foreign firms. “The fact that Vietnamese rice ST24 and ST25 are protected by foreign enterprises in the US is also a wake-up call for Vietnamese enterprises when they want to target export markets,” said Chien. According to Chien, currently rice ST24, ST25 has registered copyright, intellectual property in Vietnam, has been protected in the Vietnamese market, no one can win this product in the Vietnamese market. But when exporting their products to any market, Vietnamese enterprises must also register for that product in that market. Vietnamese enterprises that want to have trademark protection in the foreign market need to do very methodically according to the general international regulations, just as the legal and legal regulations are clearly regulated like registration in Vietnam. The registration can also be used by a third party which is a service if you cannot read and understand foreign documents …. Moreover, businesses can completely contact the state management agency about the brand. to be able to advise more carefully. But first, consciousness has to be derived from them. Commenting the rice brand ST24 and ST25 “has not been lost in the US” because it is in the review time, the representative of the Trade Promotion Agency said that Mr. Cua could “turn the tide” if he promptly complained to In America, when Mr. Crab’s “trump card” is “the unit that owns the rice variety, takes the contest and has the prize”. … Complicated procedures, “huge” costs An intellectual property expert said that the story of Mr. Cua can stick to the “broken car trail” of Trung Nguyen coffee when the partner has registered for Trung Nguyen Coffee brand with the authorities. The US and the World Intellectual Protection Organization (WIPO) when Trung Nguyen Company has just negotiated and has never signed a contract with a partner to bring products to this market. This is considered the first “movement” of losing the brand name of a Vietnamese enterprise when it wants to do business abroad and takes 2 years of negotiation, Trung Nguyen can regain the Trung Nguyen Coffee brand in the US and also spent hundreds of thousands of dollars on this. After that, WIPO did not accept to protect Rice Field – Trung Nguyen’s partner. This company also stepped back and accepted as a distribution agent for Trung Nguyen Coffee in the US. Trung Nguyen then strongly registered for trademark protection in more than 60 countries and territories around the world. Lessons learned about the blood and bones are still there, existing the story of rice ST24, ST25. Therefore, according to this taste, Mr. Cua can save it, but it is not easy, because it needs to be done quickly and very expensive. Not to mention, the other businesses enjoy the priority right due to the advance payment, the proving process still takes a lot of time and effort. In particular, if you do not do it early, you will lose the opportunity to “demand” much more difficult, heavier than having to spend a “huge” amount of money to buy. With the experience of many companies that went ahead, this position warned: “Do not wait for fame and then protect, but take action right after forming ideas. In the era of open economy, everything is easy, including protection. Expenses are also becoming cheaper and cheaper, Vietnamese businesses also need to change their “fear of cost” mindset so that when it is too late, they cannot be saved.