Xinhua News Agency, Beijing, April 23 (Reporter Wang Wenbo) As a new consumption format that is growing against the trend, the 10 trillion-level e-commerce market will usher in more policy support. The reporter of “Economic Information Daily” was informed that a series of important documents including the e-commerce “14th Five-Year” development plan, industry legal regulations, and national standards in subdivision areas are accelerating the preparation of a series of important documents. Among them, cross-border e-commerce, live e-commerce and other new business formats and new models will be intensively implemented. At the same time, strengthening the management of unfair competition and suspected monopoly issues has also become the focus of policy. The analysis believes that with the gradual improvement of the top-level design of the industry development and the successive implementation of favorable policies, my country’s e-commerce market is expected to maintain a double-digit rapid growth and become an important engine for promoting consumption and expanding domestic demand.
The latest data released by the National Bureau of Statistics show that in the first quarter of this year, the national online retail sales reached 289.3 billion yuan, a year-on-year increase of 29.9% and an average growth rate of 13.5% over the two years. Among them, the online retail sales of physical goods was 236.7 billion yuan, a year-on-year increase of 25.8%, and an average increase of 15.4% in two years; accounting for 21.9% of the total retail sales of consumer goods, an increase of 1.2 percentage points from January and February.
This trend is expected to continue. According to the “2020 Online Retail Market Development Report” recently released by the Department of E-commerce and Information Technology of the Ministry of Commerce, it is expected that in 2021, the online retail market is expected to maintain a steady and progressive development trend, and the market size is expected to exceed 13 trillion yuan, maintaining 10%. Around the growth rate. Among them, new formats such as live e-commerce and cross-border e-commerce have become important growth points. Kang Yong, chief economist of KPMG China, pointed out in an interview with the “Economic Information Daily” that the overall scale of live e-commerce in 2020 will be at the trillion level, and the penetration rate in the e-commerce industry will reach 8.6%. It is expected that live e-commerce will continue to maintain a relatively high growth rate in 2021, with a scale of close to 2 trillion yuan and a penetration rate of 14.3%. In addition, the fast-growing cross-border e-commerce has also become an important growth point for my country’s consumer market. Statistics show that my country’s cross-border e-commerce retail imports will exceed 100 billion yuan in 2020, an increase of nearly 20% year-on-year. The analysis pointed out that as the cross-border e-commerce retail import pilot is further expanded to more regions of the country, it will drive the expansion of high-quality goods imports and promote the accelerated release of my country’s consumer market potential. It is worth noting that the further development of the e-commerce industry will usher in more policy support and regulation. “With the rapid development of my country’s e-commerce, issues such as unfair competition and suspected monopoly have also attracted widespread attention from the people.” Qian Keming, Vice Minister of Commerce, said that the Ministry of Commerce will strengthen the management of e-commerce in conjunction with relevant departments. On the one hand, we must do a good job of positive guidance, and on the other hand, we must strengthen rigid constraints. Among them, the most important thing is to strengthen the top-level design. The reporter learned that the Ministry of Commerce is working with relevant departments to advance the formulation of the e-commerce “14th Five-Year” development plan, centering on high-quality development, and coordinating the promotion of innovation, upgrading, standardization, and security. Gao Feng, the spokesperson of the Ministry of Commerce, said in an interview with a reporter from the Economic Information Daily that the “14th Five-Year” development plan for e-commerce has launched relevant questionnaire surveys for enterprises and the public, and solicited opinions and suggestions from experts, scholars and local commerce authorities. “At present, we are speeding up the preparation work, and it is planned to be released in the second half of this year.” At the same time, the establishment of standards and the improvement of laws and regulations in related fields will also obtain new breakthroughs. The “Implementation Plan for Accelerating the Cultivation of New Types of Consumption” recently issued by the 28 departments clarifies that the development of standards for key service consumption areas will be accelerated, and a number of national standards will be issued as soon as possible in the fields of cross-border e-commerce, agricultural product e-commerce, distance education, and catering; Promote the publication of standards for self-service vending, online retail platform management, and retail live broadcast. The reporter was informed that the Ministry of Commerce, the Ministry of Industry and Information Technology, and the State Administration of Market Supervision are currently promoting the formulation and revision of laws and regulations in the field of e-commerce, improving the e-commerce legal system, and speeding up relevant industry standards such as B2C e-commerce platforms and live e-commerce. To guide e-commerce companies to regulate their business behaviors. Not only that, the analysis pointed out that to further stimulate the e-commerce market space, it is also necessary to start from the domestic and foreign market demands, and to enhance the competitiveness of the industry through innovation and development. Li Mingtao, dean of the Institute of China International Electronic Commerce Center of the Ministry of Commerce, said in an interview with the reporter of “Economic Information Daily” that it is necessary to continuously improve the innovation ability in the field of e-commerce. In his view, e-commerce can not only represent low prices. The advantage of e-commerce should be based on the precision and personalized services of big data, so that the certainty of demand will continue to increase. In this regard, e-commerce needs to continuously enhance the ability and level of innovative services, and the e-commerce ecosystem also needs to continue to diversify. Zhang Li, director of the Institute of Electronic Commerce, Research Institute of the Ministry of Commerce, also told a reporter from the Economic Information Daily that cultivating new business formats and new models is crucial to the development of e-commerce. It is necessary to encourage the use of new technologies to innovate new sales formats and drainage formats that meet consumer demand. , Promotion format. She also proposed that in terms of e-commerce payment, payment methods that are more in line with consumer needs can be adopted; in terms of logistics, it is necessary to further improve the efficiency and accuracy of distribution, and improve the distribution network of third- and fourth-tier cities, especially rural logistics. Reduce logistics and distribution costs in remote areas such as the central and western regions, and enhance the inclusiveness of e-commerce. It is worth noting that the development of my country’s e-commerce should not only be based on the smooth domestic cycle, but also on the promotion of domestic and international double cycles, and conform to the new trend of building a new development pattern. Zhang Li pointed out that during the “14th Five-Year Plan” period, my country’s e-commerce market is still vast, and it is necessary to do a good job in the dual layout of the domestic market and the international market. She suggested strengthening e-commerce cooperation with the “Belt and Road” countries, strengthening exports to emerging markets, broadening online retail channels, and expanding imports of products that meet the needs of domestic consumers. Li Mingtao pointed out that the international level of my country’s e-commerce must be improved urgently. Compared with international e-commerce companies such as Amazon, most of my country’s e-commerce companies focus on the domestic market. How to further expand the international market and enhance overseas operation capabilities will be the work of Chinese e-commerce companies. Direction. (Finish) 
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