While BLACKPINK is praised for looking too luxurious with high-end brands, IU is always criticized by Knet as ‘no Gucci’. The same goes for the new set of photos she took for this brand.
In terms of reputation in her home country of Korea, IU is not inferior to BLACKPINK, even more loved by Koreans than YG Ent’s girl group. But on the track to be the face of famous fashion houses, IU is falling behind. 
Since the beginning of 2020, IU has been a brand ambassador for Gucci in Korea. However, every time IU wears Gucci clothes at an event or takes a photo of a magazine, it is considered inappropriate. IU was commented not to be more luxurious and vice versa, Gucci clothes are not more beautiful when worn by IU. 
The audience thinks that IU’s pretty and cute face as well as her small body make her not have the cool, haughty aura in the Gucci style. That’s why IU is always more blurred when she collides with other Gucci ambassadors. 
Recently, Gucci released a set of promotional photos for a new collection. This time, IU wears many different outfits, all with sweet colors and soft feminine designs that suit her very well. 
However, IU’s “dozen pictures as one” face caused netizens to have mixed opinions. Despite knowing that IU kept her cold face to create a luxurious look, many people found her acting unnatural, her eyes lifeless and her expression monotonous. 
In contrast, IU’s fans praised this set of photos full of words, affirming that the singer has improved a lot. IU, who is not a professional model, can hardly ask for a sharp attitude. Not to mention, IU has improved a lot compared to previous photos. 
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