Under the pressure of Covid-19, labor in e-commerce fell sharply

By 2020, the proportion of enterprises with full-time employees in e-commerce will decrease significantly compared to previous years …

Illustration. Recently, human resources for e-commerce and especially high-quality human resources are always a big problem hindering the development of e-commerce in the country. The Vietnam E-commerce Index 2021 report published by the Electronic Commerce Association (VECOM) on the morning of April 20 said that by 2020, the proportion of enterprises with full-time employees in e-commerce decreased significantly with previous years. According to VECOM, partly due to the great impact of the pandemic (Covid-19) and financial pressures, staff cuts and multiple roles were deployed by companies to maintain operations during difficult times. towel. Proportion of enterprises with full-time employees in e-commerce over the years. Specifically, in terms of enterprise size, the group of small and medium enterprises (SMEs) has only half the proportion of employees dedicated to e-commerce as compared to large enterprises. Arts – entertainment – entertainment and information – communication are the two fields with the highest percentage of employees specializing in e-commerce, accounting for 45% and 42% of the total number of participating enterprises, respectively. close in the same business field. Followed by the fields of finance – banking – insurance (38%) and professional activities – science – technology (31%). According to VECOM, in the past 3 years, the trend of enterprises having difficulty in recruiting skilled workers in e-commerce and information technology has increased. Therefore, promoting the training of human resources for this sector both in the formal and informal form are major issues that need to be addressed in the coming period. Employees in charge of e-commerce are classified by business fields The skills of website administration and e-commerce trading floors are still the skills that businesses are most interested in in recent years, 46% of businesses say they have difficulty in recruiting skilled workers. . START “SUPER APP RACING” Also according to the Vietnam E-commerce Index 2021, the proportion of enterprises with a mobile version website has not changed much compared to the previous years, it can be seen that most businesses no longer choose to build. build a separate website for the mobile version, instead it is a solution to build a new website with technology that automatically adjusts the interface to be compatible with different platforms such as computers, tablets, mobile phones … . Unlike the mobile version website, building applications on mobile platforms of the business requires a higher level than a normal website, instead want consumers to download and install and use regularly. The application requires to provide a variety of solutions, products and services suitable to many different needs of customers. Percentage of businesses developing sales applications on mobile platforms over the years. Notably, the year 2020 also appears the concept of super app, also means “super app”, referring to the role and advantages of apps providing an ecosystem for mobile consumers. According to a survey by VECOM, the proportion of enterprises with a sales application on mobile devices in 2020 will increase slightly compared to the previous year. The report also said that Android has always been the top platform for businesses to prioritize when building sales applications on mobile devices. In 2020, 75% of enterprises said that they would prioritize building applications on Android platforms (an increase of 5% compared to 2019), followed by iOS (48%) and Windows (37%). Most enterprises said that the average time spent by customers when accessing e-commerce website mobile version / sales application is very low. “It is time for businesses to change to further enhance consumer value from their mobile apps and websites,” the VECOM report emphasized.