Unilever has just announced the successful signing of an agreement to acquire Paula’s Choice – the world’s top famous cosmetic brand from TA Associates.
The addition of Paula’s Choice to the group marks the evolution of Unilever’s product portfolio in the premium skin care line (Prestige Business). Previously, Unilever only focused on basic Beauty & Personal Care products with famous brands such as Vaseline, Pond’s – almost in contrast to Paula’s Choice’s premium positioning.
Sunny Jain, President of Unilever Beauty & Personal Care, said: “Developing Unilever’s portfolio in the high-growth luxury skincare segment is one of our strategic priorities and I am delighted that Paula’s Choice will join us on this journey.” Meanwhile, Paula Begoun, founder of Paula’s Choice shared: “I am very happy to be a part of Unilever, and at the same time I want to thank Vasiliki in particular and Unilever in general for believing in them. We believe that working with Unilever will bring positive results for both sides as well as bring new values to customers.” 
Ms. Paula Begoun, founder of Paula’s Choice brand. (Photo: Paula’s Choice VN) “We are proud to have played a part in the growth of Paula’s Choice, thereby making the brand popular around the world. Now, we are delighted and proud to witness Paula’s Choice. joined Unilever,” shared Jeffrey Barber, CEO of TA Associates. Founded by Paula Begoun in 1995, Paula’s Choice is renowned for its technological and scientific innovations at the forefront of the cosmetic industry. The common feature of Paula’s Choice skin care products is the utmost respect for the health of customers, the products are all manufactured with natural ingredients, without chemicals, fragrances, colors, etc. suitable for all skin types. The brand is being distributed directly to consumers globally, and is also the choice of many reputable retailers in North America, Europe and Asia. Paula’s Choice will officially join Unilever from the third quarter of 2021.
You must log in to post a comment.