Despite the name of the fashion business mogul, Victoria Beckham is having financial difficulties.
Fashion brand Victoria Beckham has a large following. However, in an interview with Evening Standard , Victoria Beckham revealed she couldn’t afford the show at fashion week in September.
After 4 months of working remotely in Miami (Florida, USA), Ms. Becks talked with editor Emily Sheffield about the heavy impact of the epidemic with the brand of the same name. The 47-year-old designer hopes that by September, the situation will be more stable. When asked if she would attend the Spring 2022 show, Victoria Beckham wasn’t sure it would be financially viable. Victoria Beckham can’t afford the upcoming show. Photo: 15MIN. “Honestly, the pandemic has really affected my business. Will I have enough money for the show? Probably not. It could still be digital. I’m lost. objective and realistic. Doing fashion shows costs a lot of money,” she said. When the pandemic first hit, Ms. Becks hoped it would turn the fashion industry into a more level playing field. People are forced to be creative, spending less money on lavish shows. But that didn’t happen. According to Ms. Becks, small brands need to be more creative to be attractive. Photo: Harper’s Bazaar. Victoria Beckham feels great that the big fashion houses still hold the show. However, with a smaller brand, this playground becomes a difficult place to compete. They need to explore new, creative avenues for engagement, attention, and communication of innovation. Victoria Beckham launched her eponymous women’s collection in 2008. She believes the best way to get into fashion is through a show where people can see, hear and photograph a model wearing clothes. Ms. Becks also said that the product combined with Reebok launched in 2019 has had great results despite social distancing. On the contrary, sheet Mirror UK reported that her fashion company lost more than 72 million USD in the past 7 years. The designer admits her brand of work and evening dresses may not find a place in the midst of a work-from-home lifestyle. In addition, Victoria Beckham shared that selling T-shirts and woolen shirts is included in the company’s strategy. Models are sought after even though they do not have an impressive height Kate Moss, Emily Ratajkowski or Hailey Bieber become bright names in the fashion industry.
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