Compared with how Xiaomi builds cars, and the departure of senior executives such as Zhou Shouzi, the former president of the international department, the thing that may cause Lei Jun the most anxiety now is the collective “protest” of Mi Fan. Complaining that there are too many bugs in the MIUI system. The newly released Mi 11 Pro and Mi 11 Ultra are not equipped with MIUI 12.5. The angry Mi Fan has “blasted” Lei Jun’s Weibo these days. Knowing that Lei Jun is too busy, many rice noodles went to “blast” Lu Weibing’s Weibo, Xiaomi’s senior vice president. Although Lu Weibing is mainly responsible for the business of Redmi Redmi, there is no way. Tweet it. This is also the way that rice noodles are not the solution. Many rice noodles think that Jin Fan, the head of MIUI system research and development, should be blamed for this. But more people who understand things think that Jin Fan’s level can’t decide too many things. When Xiaomi’s high-end business has not been completed, it has announced a high-profile car building. Lei Jun has no skills. Although the MIUI system that Xiaomi relied on is important, the work arrangement of Lei Jun is no longer an important number. More importantly, with Lei Jun taking Wang Chuan and Li Wanqiang to build Xiaomi smart cars, the fading out of No. 2 character Lin Bin on the business side, and the resignation of Ai Jiang Zhou Shouzi, Xiaomi’s mobile phone business lacks a backbone in addition to Lei Jun. The core person, perhaps this is the biggest problem. Mi Fan protests triggered by a video Recently, various big news of Xiaomi made headlines in the media, with the release of the “Android King” and 10 billion U.S. dollars to enter the new car field. The home of Xiaomi has opened to 5,000, and it has a dominating mobile phone world, which is about to subvert the posture in the car manufacturing field. However, a video on station B caused a fire in Xiaomi’s backyard. The cause is that an UP host “Kiyushuo Technology” on station B uploaded a video “The biggest obstacle to Xiaomi’s high-end road-MIUI”. This video was ranked first in the digital zone of station B that day. Now This video has reached 1.76 million views. As the video publisher Mu Yu is the old man who carried the Mi Fan community, his complaints hit the nail on the head, thinking that Xiaomi’s current system is stuck and unstable, and the MIUI system update lags behind the model release. Kiba also left a message at the bottom of the video: “The latest flagship of Xiaomi 11 Ultra six or seven thousand, only MIUI 12 at the factory, there is no internal test of 12.5, the stable version is still at the end of May, (leading to) the current (using Qualcomm Snapdragon chip) 888 machine The type is not as smooth as the 865, which is too ridiculous.” The number of likes for this video comment has reached nearly 20,000. In the eyes of Mi Fans, what ordinary consumers see is the release of various high-end Xiaomi models, such as 120x periscope lens, night owl algorithm, 120HZ screen, and a series of innovations, but Mi Fans are more concerned about the smoothness of the system and optimized user experience. To better. However, the slow update of the MIUI system has caused an increase in the number of new machine BUGs, which is considered by Mi Fan to lose the original intention of user experience supremacy. Many Mi Fans felt the same way, so they voluntarily ran to Weibo and the MIUI community to complain, leading to protests from Lei Jun and Lu Weibing on Weibo that all Mi Fans requested to update the system. In the past, Lei Jun and Lu Weibing would often reply to messages. This time they did not give a reply in person. Instead, the account name was “Xiaomi Secretary Assistant” and the reply part expressed a fierce message. The MIUI community has always been a gathering place for rice fans. The MIUI community was established almost at the same time as the Xiaomi company. In the early days, Lei Jun chose 100 geek fans to try MIUI. Since then, Mi Fan responded to various problems, and the MIUI iterative model for two weeks has been passed down. It was the MIUI system that won the real reputation for Xiaomi in the early days, and the pioneer of MIUI system and the founder of Mi Fan culture, and the co-founder of Xiaomi, Li Wanqiang, has already left the front line of MIUI system development. In the future, his main energy is to build cars. Many rice noodles feel abandoned, which makes them feel helpless. Xiaomi’s fan culture and user operation thinking, extended from the MIUI developer community model, helped Xiaomi achieve great success and also helped NIO build a loyal user group. Now the Mi Fan group is dissatisfied. Xiaomi insiders believe that the root cause is salary. Too low, many old people leave jobs, and a large number of fresh graduates can’t take the lead. An employee who left the information department of Xiaomi mentioned to Tech Planet: “Xiaomi is still good, but it is a reality that the general salary and benefits are relatively low, and the salary of a startup company has increased by 50%.” In his view, MIUI split and combined. Last year, the Internet department was integrated into three departments, and the cloud platform was turbulent, which was a manifestation of Xiaomi’s neglect of “soft power”. Of course, Lei Jun’s attention shift is also helpless. Since the stock price of Xiaomi Group hit a high of 35.9 Hong Kong dollars in January, it began to dive. After the announcement of the car, the stock price still failed to stop the downturn. Since 2021, Xiaomi’s stock price has fallen by 25%. As of April 13, the market value of Xiaomi Group was HK$626.3 billion. Business under pressure under the change of Xiaomi executives Mi Fan collectively protested, and Xiaomi’s share price fell by a quarter. This is the truth behind the recent highlights of Xiaomi. The core reason for all of this is that Xiaomi is at the time when it is employing people, but it is also when Xiaomi’s executives have changed significantly. Xiaomi’s first core management change occurred in December 2019. This wave was mainly due to the departure of some of the founding team veterans. At that time, Lei Jun issued an internal letter announcing the resignation and retirement of co-founder Li Wanqiang and senior vice president Qi Yan. At the same time, Lin Bin served as vice chairman of the group and turned his attention to the board of directors. CFO Zhou Shouzi was also rotated to the international business department as president. Several veterans including Zhou Guangping, who was in charge of research and development, and Huang Jiangji of Mi Talk, have also left. The co-founders who drank millet porridge with Lei Jun began to fade out, and Lei Jun switched to appointing new people. Wang Xiang, who is well-versed in international business leadership, will be promoted to the president of Xiaomi Group; because of the outstanding achievements of Redmi, Lu Weibing has become the president of China. Xiaomi’s second core management adjustment began in 2020 and began to introduce various external talents. This wave has been compared to the formation of the “Avengers” by the outside world. They hired Zeng Xuezhong, the former CEO of ZTE Terminal, hired product manager Chang Cheng from Lenovo to compensate 5 million in liquidated damages, and hired Lin Shiwei as the CFO from the position of managing director of Motorola Motor Company. Until December 2020, Xiaomi once again issued an internal letter and carried out the final revision and adjustment of the organizational structure. This time, in addition to the establishment of a functional department such as the group general office, Xiaomi appointed Pan Jun as the general manager of the TV department, reporting to the CEO. Xiaomi’s manufacturing engineering department was upgraded to an intelligent manufacturing department, and Yan Kesheng, vice president of the group, also served as the general manager of the intelligent manufacturing department. In two years, Xiaomi completed the rejuvenation of the organizational structure and the reorganization of the Internet, and began to impact the position of the first smart phone manufacturer. Judging from the results in 2020, the quarter-on-quarter growth has been pretty good, but it is a signal that shipments and revenue have begun to grow in Q4. | Xiaomi’s Q4 shipments and revenue drop quarter-on-quarter in 2020 If you look at the development data of the global market in recent years, Xiaomi’s performance is pretty good. According to data from Canalys, a market research organization, Xiaomi was the third in the world and the number one smartphone manufacturer in China in Q4. However, Xiaomi’s position is not stable. It has successfully upgraded to the world’s number one domestic smart phone brand, and foreign sales such as Western Europe and India accounted for half. The domestic market is not the first at the end of 2020. You must know that OPPO has not released its main models such as Find X3 at that time. However, Xiaomi is still determined to “knock to the end” with all domestic Android devices. Xiaomi Mi 11 is not really a high-end model. Although the Mi 11 Pro model released in March is dubbed the “Android King” by Xiaomi, there will be a new model Mi 11 ultra. It is estimated that a new model will be released in a few months. The first generation of Mi MIX. In order to sell all of these models, Xiaomi is still working hard to expand its channels and upgrade. Thousands of stores opened at the same time last year. On April 3 this year, the 5000th store of Xiaomi’s home opened in Shenyang. It is reported that the target volume of Xiaomi mobile phone shipments in 2021 is 200-220 million units, which is expected to increase by 36.98%-50.68% year-on-year. At the time when Xiaomi’s mobile phone business is making a big leap, Lei Jun’s attention must be focused on the new car-building project. Whether the new leadership can complete this task is very critical. Who will prop up the future of Xiaomi mobile phones? In mid-2020, Lei Jun made an important decision, which is to implement a partnership system. Four new partners, Wang Xiang, Zhou Shouzi, Zhang Feng and Lu Weibing, were added, bringing the total number of partners to 9. And just half a year later, Zhou Shouzi, the youngest partner, announced that he would leave Xiaomi and join Bytedance as CFO. Inside Xiaomi, some employees described the partners as “just run away and get separated.” Of course, no matter who leaves, Xiaomi mobile phones will still have to advance for the set goals. From the current point of view, the core leaders of Xiaomi’s mobile phone business are Wang Xiang, the president of Xiaomi, Lu Weibing, the president of Xiaomi’s China and international regions, Zeng Xuezhong, the president of Xiaomi’s mobile phone department, and Chang Cheng, the person in charge of Xiaomi’s mobile phone products. Wang Xiang’s record is that he has done well in the international business and was successfully promoted to president. But after being promoted, Wang Xiang’s main responsibility is to manage the company’s functional departments and operations, and he is not considered the person in charge of the front-line business. Winning the battle of high-end and market share first depends on the latter three most. Among these 3 people, Lu Weibing has the fastest promotion rate. As an outsider who only joined Xiaomi in 2019, he was selected as one of Xiaomi’s 9 major partners in one year. The main achievement is supported by its leading Redmi brand, which successfully expanded the market and dragged down Huawei’s Honor mobile phone. Before this, Lei Jun was troubled by this. Glory claimed that it was targeting the Xiaomi brand. In Lei Jun’s words, “You have a sub-brand, and it has been with Xiaomi for 5 years. It’s really low.” After Lu Weibing joined Xiaomi, he began to lead the Redmi brand to fight back. Moreover, Lu Weibing also became the God of War on Weibo, and his big mouth style helped Redmi and Glory slobber. This allowed Lu Weibing to be responsible for the China Region personally led by Lei Jun and the International Region formerly led by Zhou Shouzi. Moreover, Lu Weibing is in charge of the channel construction and sales of Xiaomi. The shipment of Xiaomi (including red rice) in 2021 will be a test of Lu Weibing’s advanced record. For Zeng Xuezhong, he is in charge of mobile phone product development and production. The current pressure is not uncommon. How to get rid of the negative reviews of the “pile of materials” and insufficient supply of several high-end models of Xiaomi and the “monkey playing” are the core propositions of Zeng Xuezhong. The problems behind the stockpiling are product design and optimization, as well as comprehensive problems such as soft power matching. In particular, to avoid the problems with the MIUI system mentioned above, Zeng Xuezhong has to be more responsible. Of course, if Mi 11 Pro or Mi 12 released at the end of the year can become a classic model and successfully occupy the high-end market, then it is very likely that Zeng Xuezhong will become the president of Xiaomi China and become a partner. However, the Xiaomi 11 Ultra, which has high hopes, cannot be used to complete this task. The weight and appearance design caused by the extreme pursuit of performance are more radical. This phone lacks a mature and stable appearance. For Chang Cheng, the performance of some products will overlap with Zeng Xuezhong, and it is more important for him to do a good job of planning the millet production. From Mi MIX FOLD, Mi 11 Ultra, Mi 11 Pro, Mi 11, Mi 10S to Redmi K40 Pro, Redmi K40, Note9 series, the price difference of many models is only a few hundred dollars, which intensively fills the 2000-7000 Between the price points. How to make these models build brand minds among different consumers, instead of making consumers feel dazzled and wondering how to choose, these challenges are also great. For a long time, there have been voices inside and outside Xiaomi that it is inappropriate for Xiaomi to announce a car at this time. After all, after the gradual withdrawal of Huawei mobile phones, Xiaomi has a tough battle to fight in the domestic market. Won the suppression of OV, and lost the base camp. Now that the car has been announced, who will relieve Lei Jun in the Xiaomi mobile phone business, there is no clear answer yet. Lei Jun turned to build a car, Mi Fan collectively rebelled?
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