This is an important step forward, demonstrating the boldness of the sports fashion company in its effort to end plastic waste.
Recently, adidas announced the latest version of the Stan Smith shoe with Mylo material. In the announcement, the company explained Mylo is a new, natural, innovative material based on mycelium produced by biotech company Bolt Threads.
The company describes it as looking like leather, giving the experience a soft and supple feel. Photo: adidas. Accordingly, Mylo is a material produced by mycelium. The fibers are linked together and can grow on the ground. They take less than 2 weeks to develop. Once finished, it can be dyed, manipulated and stitched like leather. This shoe model is renewed with a cream-colored upper body with 3 perforated stripes. The familiar green heel pad is replaced with the words “Mylo” and the branding logo. All are made of improved materials. The sole of the shoe is made of natural rubber. “This is a big step forward in our bold ambitions to help end plastic waste. As a brand we continue to explore the possibilities of material innovation,” said Amy Jones Vaterlaus – adidas spokesperson – said. adidas launches new version of Stan Smith made from mycelium. Photo: adidas. In its initiative to eliminate plastic waste, the German fashion brand made progress by the end of 2020 with more than 50% of its used polyester recycled. WWD that by 2024, the “giant’s” goal is to have 100% recycled polyester used in liquid products. The company also plans to cut carbon emissions by 30% by 2030 (compared to 2017) and achieve carbon neutrality by 2050. Stan Smith is a shoe model named after the American tennis player. It has confirmed its place in fashion history with unique styling on adidas signature designs. Mylo is dyed to create products that look like real leather. Photo: adidas. How to restore Gucci shoes worth 680 USD Restoring expensive shoes takes many steps. In particular, the cleaning of the inside and the outer shell are important.
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