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Balenciaga Spring Summer 2022 collection: Fashion, technology and life through the lens of Demna Gvasalia

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Balenciaga’s new Spring Summer 2022 collection titled ‘Clones’ is considered as how people perceive the real world through the lens of fashion from the perspective of designer Demna Gvasalia.
Balenciaga’s new Spring Summer 2022 collection titled “Clones” is considered as how people perceive the real world through the lens of fashion from the perspective of designer Demna Gvasalia. To bring those messages to life in his creations, Creative Director Demna Gvasalia worked with artist Eliza Douglas to bring the 44 outfits from his latest Balenciaga Spring/Summer 2022 collection to the world. tomb tune.

The heat of the creations mixing Balenciaga and Gucci on some iconic Gucci fashion items in the recent “Aria” collection has not shown any signs of cooling down yet again, the “hacking” between The two “pet chickens” of the Kering family continue to become a hot topic of discussion with the debut of Balenciaga’s “Clones” collection. Designer Demna Gvasalia swapped the word GG (by Guccio Gucci) with BB (by Balenciaga) on the monograms of the iconic GG Supreme Canvas and GG Canvas on familiar Gucci fashion items such as the 1961 Gucci Jackie bag and the Another Ophidia GG bag model. In addition, the Balenciaga Creative Director also highlighted this “hacking” in a more street direction with the scribbled words “This Is Not a Gucci Bag”, a reference from the painting “ The Treachery of Images ” (1929) by painter René Magritte. The Balenciaga Spring Summer 2022 collection evokes thoughts about what is real, what is virtual and how modern technology has dominated the times. Ahead of the release of the “Clones” collection, Demna Gvasalia said: “ What we see online is not necessarily what it is. What is real, and what is fake? Indeed, artist Eliza Douglas – who has always appeared first face or last in Balenciaga fashion shows since Demna Gvasalia took over as Creative Director at the fashion house since 2016 – haggles. set of womenswear and menswear on the white background runway in front of the audience all wearing black. But the truth is that no one attended, no guests were real. “ It’s a show that never happened “, Demna Gvasalia confided. “ But the clothes are real, they are made by me “. Playing with designs and bringing the most ordinary into luxury fashion has long been Demna Gvasalia’s “specialty”. So is this Spring Summer 2022 collection. The models of hoodies, wide-leg jeans or tracksuits with bold street imprints continue to be modified by him. Quilted coats with impressive stand-up collars or oversized blazers with shoulder padding are so strong that everyone aspires to own them. Here is the entire launch show of the Balenciaga Spring Summer 2022 collection called “Clones” by designer Demna Gvasalia: Posts: To Hoang Bao