BTS has recently become the global face of fashion house Louis Vuitton.
BTS Officially holds the position of brand ambassador of Louis Vuitton. According to the Her World , Virgil Abloh – creative director of the French fashion house – expressed: “I am very happy that BTS joined Louis Vuitton. I look forward to this collaboration to bring a new image to the brand: cross between luxury. respect and contemporary culture. I can’t wait to share the projects we are working on. ” Image: Vogue France . 
Lisa (BlackPink) is the face favored by luxury brands. She is not only recognized by luxury jewelry company Bvlgari as an ambassador. CELINE also quickly recognized the influence of the Thai-born female idol and gave her the position of global ambassador. Every time she appears on a magazine or a fashion event in a French fashion house, Lisa gets attention. Image: CELINE . 
Not just Lisa, Jennie (BlackPink) is also the luxury brand “chose the face to send gold”. The style of the YG beauty is very suitable for Chanel. She even has the nickname “living Chanel tree”. Before officially becoming a brand ambassador, Jennie signed a contract to represent the beauty industry for a luxury brand from France. Image: @jennierubyjane . 
Jisoo (BlackPink) takes slow and steady steps with Dior. In March, she officially held the position of brand ambassador for fashion and beauty Dior after a long time of cooperation. The favor of the French fashion house for the female idol is shown through the covers of famous fashion magazines, many gifts are decorated with the name … Photo: S ooyaa__ . 
In June 2020, Rosé (BlackPink) revealed in the magazine Elle Korea about a partnership with Saint Laurent. The YG beauty shared that becoming the global ambassador for the French brand is unbelievable. In addition, she also participated in the campaign to promote the company’s Fall 2020 collection. Not stopping there, the female artist continues to become a brand ambassador for jewelry Tiffany and Co. Image: R oses_are_rosie. 
G-Dragon (Big Bang) was one of the first Korean artists to “shake hands” with Chanel. Since 2017, he has been recognized as the brand ambassador of the fashion house. The Big Bang leader also often attends new collection shows as guests of the prestigious front row. Image: Koreaboo . 
Prada selected Chanyeol (EXO) and Irene (Red Velvet) is the face of the brand. The beauty of the SM idol couple is praised in accordance with the spirit of this luxury brand. Image: Prada . 
In 2019, Kai (EXO) officially became the face of Gucci. In March, an EXO member collaborated with the Italian fashion house to launch a fashion collection with the image of cute teddy bears as the main. As a result, he became the first Korean artist to own a collection of his own name when collaborating with Gucci. Image: Gucci . 
In February 2020, Gucci announced IU is the Korean regional brand ambassador on the official social networking site. However, many people do not appreciate IU’s fashion style and think that the female singer is not suitable for this position. On the contrary, other netizens expressed: “A series of beautiful costumes that IU appeared in the movie Hotel Del Luna and some magazine photo shoots that have proven she deserves. ” Dazed . 
Besides singers, many Korean actors have also shown their influence through cooperation with world-class fashion brands. With a unique dress style, Yoo Ah In “caught the eye” of many brands. He currently represents Cartier and Burberry. Image: Bu rberry . 
While, Jun Ji Hyun became Alexander McQueen’s first Korean brand ambassador. Song Hye Kyo again held the position of brand ambassador for Asia-Pacific region for luxury jewelry company Chaumet and Korean regional ambassador for Fendi. Image: Alexander McQueen, Her World .
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