The collaboration between Calvin Klein and designer Heron Preston offers ‘essential but not generic’ designs that highlight the wearer’s personality.
The collaboration between Calvin Klein and designer Heron Preston offers “essential but not generic” designs that highlight the wearer’s personality.
Minimalism, sensuality, youth and freedom are always at the core when talking about Calvin Klein’s image, always building style according to timeless trends. Calvin Klein designs clothing by considering what is essential and what is essential. The Heron Preston for Calvin Klein collection embodies these ideas through striking subtle details and a somewhat eccentric style that easily becomes popular and popular. 
Designer Heron Preston The Heron Preston for Calvin Klein collection is inspired by utility and practicality, focusing on essential products that every wardrobe must have. The simple, no-frills designs build on Calvin Klein staples, from bras and t-shirts to hoodies and sweatshirts, serving as a canvas for timeless creativity time, stepping through the limits of fashion. 
With Calvin Klein’s signature bright white color palette, other color palettes such as orange, blue, ocher… and are identified by the prominent orange symbol throughout Heron Preston’s products. “ I just wanted to find a common language that I could speak to a global audience. An unfamiliar language that can guide you in the world of minimalism, removing complexity and allowing you to discover your own style through the comfort of fashion. ” shared by designer Heron Preston. 
Kaia Gerber in the promotional series for the Heron Preston for Calvin Klein collection The collection serves as a minimalist canvas for creative exploration, it can be incorporated into any style and comes to life when worn by many people with different styles. The collection also brings together many personality pieces, taking a unisex approach, choosing to express yourself through gender and aiming for body and cultural harmony. True to Calvin Klein’s brand DNA and Preston’s personal design. 
To fully display the versatility of the collection, Preston recruited a few celebrity friends to join the campaign such as rappers NAS and Lil Uzi Vert, models Ashley Graham and Kaia Gerber, and many more… Let’s tell the story of the brand through the lens of photographer Renell Medrano. 
Ashley Graham An important factor that is especially noticed by designers Heron Preston and Calvin Klein is that the collection is developed strictly in accordance with environmental awareness and sustainability. All options have been carefully considered: Raw denim is used to save water, organic cotton and recycled materials are appreciated, and packaging is free of plastic ingredients. 
The series of images in the campaign celebrate the minimalist spirit, youthful style and high aesthetic value, which are the core characteristics of the Calvin Klein brand. The unique combination creates natural, vivid and dramatic moments of costumes. It is the art of skillfully using familiar items in unfamiliar ways, using Calvin Klein staples as the focal point and interpreting the brand’s history through a modern perspective. Perform: Tuan Anh
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