FPT Shop accounts for more than 30% market share of laptops in the first quarter of 2021

According to GfK’s data, the growth rate of laptop at FPT Shop has exceeded 2 times compared with the plan in the first quarter of 2021 and doubled compared to the general market. Currently, FPT Shop accounts for more than 30% of the market share and is the No. 1 growing chain of stores in the laptop market.

Thus, for every 10 laptops in use in Vietnam, more than 3 are purchased at FPT Shop. “This achievement is the result of many factors: Branding efforts associated with the technology destination; diversify brands and business products by adding new products from Microsoft Surface, AVITA, LCD monitor, printer … In addition, the system always closely monitors the market, forecasts accurately and satisfies the needs of users, making good use of its leading position in gaming laptops, Macbook M1. FPT Shop has also applied the right strategy when focusing on customer experience, simultaneously opening 70 new standard laptop centers across the country. ” – Mr. Nguyen The Kha, Director of Mobile Telecom Division of FPT Shop shared. It is known that FPT Shop has opened 23 more laptop centers, reaching the milestone of 70 laptop centers nationwide, far exceeding the system’s plan. These are all specialized stores, focusing on selling laptop products and many related accessories. Opening laptop centers is also one of the important factors that helps FPT Shop improve customer experience and better meet the increasing shopping demand of today’s consumers. On the occasion of reaching 70 laptop centers, FPT Shop sharply discounts from 5 to 10% of most genuine laptop products on sale here. Specifically, Apple, Asus, HP, Dell, MSI brand laptops get 5% discount, Acer, Lenovo, Avita, Microsoft Surface brand laptops get 10% discount, apply to products over 8 million and get the bar. 100% payment. If you choose to pay by installment, you will enjoy 0% interest rate and no upfront payment required. The installment payment procedure is also very simple, only requires ID card and driver’s license (or household registration book). In addition, all customers who choose to buy a laptop at FPT Shop will receive a 20% discount on a laptop protection combo package, a fashion laptop backpack, 30% off when buying additional 23-inch and 27-inch LCD screens, 10% off for LCD 32 inch, 300,000 VND discount when buying HP printer.