The Korean brand was controversial when it launched its non-applicable Nano headset collection.
On the evening of April 15, the Gentle Monster brand collaborated with a Russian artist – AES + F – to create a sci-fi movie called The Circle of Life. The trailer tells the story of elders chasing a futuristic origin, where they can reach out to mystical creatures and have no beginning or end.
In the trailer, the Korean brand shares the image of the new glass model in the Nano collection. The accessory shape is considered by the company to be tiny and can only be placed on the tip of the nose.
Image promoting the brand’s Nano collection. Photo: Hypebae.
Designs modeled on typical Gentle Monster geometries but renewed with a small version with gilded GG lettering engraved on the lenses. Each product sells for 310 USD.
However, the accessory also created controversy on social networks. Many people believe that Korean brands produce non-applicable products at a high price. Others said the design was too small, causing inconvenience for users.
Account @minsoooonkim Comment: “The brand always knows how to express its creative thinking. The products have left their mark on the market, but the new accessory is really difficult and does not work as normal glasses” .
The tiny glass product is controversial. Photo: @gentlemonster.
In August 2020, the brand once demonstrated the creativity of the design team through a collection called “Redefinition of Eyewear” (roughly translated: Redefining eyewear). The project of the Korean brand is aimed at relying on a digital platform to provide the public with close access to the product.
They create glasses in a traditional way, then through apps on the phone turn them into accessories on the user’s face. This gives buyers a chance to experience the product before deciding to go to the store.
The collection that pioneered the application of virtual reality technology by Gentle Monster is not for sale, but only to attract attention to the online community. One of the artists participating in the campaign – Daisy Collingrid – created the glasses with a structure resembling human skin after being layered, revealing the facial cuticle called CLEM.
However, the fans believe that the Korean brand’s collection looks quite scary, unlike the brand’s mainstream spirit.
Account @lilmaya expressed: “I still know that Gentle Monster’s collection is not for sale and is only on display to share the digital integration, but it is impossible for me to try glasses that resemble human skin. “.
Eyeglasses combined with virtual reality technology. Photo: Hype Beast.
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