China Economic Net, Beijing, April 16 (Reporter Xu Zili) Recently, the Guangzhou Municipal Market Supervision Bureau website released a message that “continues to maintain a high pressure on supervision, and Guangzhou announces the first batch of typical cases of false and illegal advertisements in 2021.” Since 2021, market supervision departments at all levels in Guangzhou have always focused on rectification of false and illegal advertisements related to people’s health and property safety, such as medical treatment, medicine, health food, education, real estate, financial investment and wealth management, and continued to maintain a high-pressure situation of supervision. Enforcement was further strengthened, and the order of the city’s advertising market was effectively regulated.
In order to give full play to the role of public opinion supervision, deter illegal advertising behavior, enhance consumers’ awareness of preventing false and illegal advertising, guide market entities to operate in good faith and law-abiding, and create a fair competition and clean advertising market environment, in accordance with the “Advertising Law of the People’s Republic of China” In addition to relevant laws and regulations, the Guangzhou Municipal Market Supervision Bureau has now announced the first batch (15) of typical cases of false and illegal advertisements in 2021.
Among them, Guangzhou Dongling Real Estate Development Co., Ltd. issued a false and illegal real estate advertisement case showing that the parties involved in the sale of “Gemdale·Xiangshan Lake” real estate, published advertisements through WeChat public accounts, project sand tables, publicity boards, and remodeled model houses. It contains “20 minutes to Guangzhou Baiyun Airport,…30 minutes to Guangzhou Tianhe and other centers, 20 minutes from the project to Tianhe… 30 minutes to Tianhe on the highway…”, “Natural oxygen bar with 80% vegetation coverage, It releases up to 12,000 negative oxygen ions per cm3 per day, which is 10 times the content of negative oxygen ions in the urban area of Guangzhou…”, “The practical space is up to five floors, buy three floors and get two floors”, which violates the “People’s Republic of China” The provisions of Article 4, Article 26, and Article 28 of the Advertising Law constitute an act of publishing false and illegal real estate advertisements.
In accordance with Article 55 and Article 58 of the Advertising Law of the People’s Republic of China, the Market Supervision Bureau of Zengcheng District of Guangzhou City imposed administrative penalties on him, ordered to stop publishing illegal advertisements, eliminate the impact within the corresponding scope, and punish them 920,000 yuan.
According to the Tianyancha APP, the largest shareholder of Guangzhou Dongling Real Estate Development Co., Ltd. is Gemdale (Group) Co., Ltd. (“Gemdale Group”, 600383.SH), and Gemdale Group directly holds 80% of the shares, totaling 98.90 shares. %.
According to the official website of Gemdale Group, Gemdale Group was founded in Shenzhen, China in 1988 and listed on the Shanghai Stock Exchange in 2001 (600383.SH). After decades of exploration and practice, it has now developed into a real estate development-based business and related diversified businesses. A comprehensive listed company with comprehensive development. Business covers real estate development, commercial real estate and industrial park development and operation, real estate finance, property services, sports industry operations, home improvement industry, agent construction industry, education industry, etc. The business scope is oriented at home and abroad, covering more than 120 large and medium-sized cities in China and 8 different cities and regions on the east and west coasts of the United States.
Gemdale Group’s 2019 annual report shows that Guangzhou Dongling Real Estate Development Co., Ltd. is its wholly-owned subsidiary, and Gemdale Group holds 80% directly and 20% indirectly.
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