[CNMO]The 2021 Shanghai Auto Show will be held as scheduled. At this auto show, major auto companies have brought their own new cars, new technologies and future development plans. However, what attracted the most attention from netizens during this auto show was actually the “Tesla owner’s rights protection” incident. Faced with the menacing public opinion boom, Tesla, who has always been tough, finally apologized.
Tesla apologizes
In the middle of the night on April 20, Tesla’s official Weibo issued a statement of apology, first of all apologizing for failing to solve the problem of the car owner in time. To this end, Tesla decided to set up a special handling team, dedicated to special handling, and strive to meet the demands of car owners and strive to satisfy car owners while complying with laws and regulations.Based on this experience, Tesla stated that it will work hard to learn lessons, carefully summarize it, and carry out strict self-examination and self-correction while cooperating with the investigations of relevant government departments. Issues and service procedures are established and rectified, and strive to achieve immediate inspections and reforms, immediate inspections and reforms, to respect consumers and respect the city So, what is the whole story of the “Tesla owner’s rights protection” incident? Let CNMO take everyone to review it. The story of Tesla’s rights defense In March, a female Tesla car in Henan was sitting on a Model 3 holding a speaker. The speaker played a recording of “Tesla Model 3 brake failed during the Spring Festival, causing a traffic accident, and a family of four nearly died.” The banner of “Tesla brake failure” attracted media attention. The owner said that during the Spring Festival, his father opened the switch when he saw a traffic light while driving a Tesla Model 3, but the vehicle did not slow down, causing two consecutive cars to rear-end until they hit the concrete barrier on the side of the road. Then the vehicle stopped. The accident caused the owner and his parents to be injured and hospitalized. 
Tesla owners defend their rights After the incident caused public opinion ferment, Tesla subsequently issued a statement saying that after reviewing and analyzing vehicle data and on-site photos, Tesla found that the vehicle was at a speed of 118.5km/h before depressing the brake pedal. During this period, the ABS worked normally, and the forward collision warning and automatic emergency braking functions were activated and worked. There was no abnormality in the vehicle braking system. At the same time, Tesla also stated that it is willing to mediate with the owner and advance third-party inspection fees. However, Ms. Che Chung did not accept mediation, nor did she approve the third party’s test results. She still asked for additional compensation for return and mental damage, medical expenses, lost work expenses, etc., and continued to use the speaker on the roof of the car to play recordings in a loop. Rights protection. More than a month later, Ms. Zhang returned to the public’s vision at the Shanghai Auto Show, proving that the dispute between the two parties has not been resolved. After the Shanghai Auto Show, Ms. Zhang was administratively detained by the police for five days. However, Ms. Zhang’s rights protection action has attracted great attention. The entire network is discussing the “Tesla owner rights protection” incident. Many central media and government public accounts have spoken out for this, criticizing Tesla’s service attitude by name. . “Unwilling” statement of apology In fact, after the “Tesla rights protection” incident at the Shanghai Auto Show, Tesla’s attitude was still extremely tough. On the day of the incident, Tesla’s official blog posted a long post stating that it is our attitude not to compromise on unreasonable demands. At the same time, Tao Lin, vice president of Tesla, said in an interview that “the recent negatives are all contributed by her.” “We have no way to compromise. It is a process that a new product development must go through.” “Our own research shows that 90 % Of customers are willing to choose Tesla again.” Even Tao Lin said in an interview that there may be a team behind Ms. Zhang. Tesla Model 3 Netizens are not surprised by such a tough statement. This is Tesla’s usual attitude towards similar incidents. However, this intensified incident caused a number of official media to speak intensively, naming and criticizing Tesla’s service attitude for being too poor and too high. Perhaps because of the unprecedented pressure of public opinion, Tesla changed its previous tough attitude in the middle of the night on the 20th and issued an “unwilling and unwilling” apology statement. Why is it “unwilling to be unwilling”? In this apology statement, Tesla stated that it respects and firmly obeys the decisions of relevant government departments, respects consumers, abides by laws and regulations, and resolutely actively cooperates with all investigations of relevant government departments. If it were not for so many official media comments and criticisms, Tesla’s attitude might still be as tough as usual. Even in the statement, the author saw Tesla’s “grief”. From the bottom of his heart, Tesla may still not think that it was his fault, but merely apologized under pressure from the government. Perhaps in Tesla’s mind, the stance of government departments is higher than the voice of consumers’ rights protection. “Never make mistakes” Tesla We have reported many news about Tesla. New energy smart cars are the development trend of the automotive industry, and Tesla, as an industry giant, is naturally of concern to everyone. Although Tesla’s global sales performance is very good, but there is also a lot of negative news about its vehicle safety. In Tesla’s multiple statements, we can most often see Tesla’s “throwing the pot” consumers, giving people a feeling that Tesla never makes mistakes. In January this year, in Taisheng Plaza, Linyi, Shandong, a Tesla lost control and crashed into the toilet of a shopping mall, hitting the washstand. The owner said that the vehicle lost control because it could not step on the brakes. However, Tesla said that due to the presence of water on the road in the incident, the vehicle was turning too fast and the road was slippery, which eventually caused the accident. Also in January of this year, the Smart Car Group reported on a car accident caused by a failure of the brakes of a Beijing Tesla. Tesla owner Ms. Chen questioned that the brakes could not be effectively braked within 19 meters at a speed of 20 yards, and that the brakes may have failed. However, Tesla said that this is not a brake failure and that the car has no problems. It may be that Ms. Chen did not apply the brakes hard enough. Xinhuanet commented on Tesla’s throw-away response Tesla has always been a dump user after facing reports of problems with its own cars. Previously, Tesla was forcibly recalled by regulatory authorities due to quality issues. However, in a letter to the U.S. Highway Traffic Safety Administration in October last year, Tesla stated that the recalled Tesla cars did not have quality problems. Although they did not agree with the views of the Chinese regulatory authorities, they did not want to avoid complicated procedures. , Tesla can only choose to actively recall. In addition to not believing that its own car has quality problems, Tesla also believes that it is the abuse of Chinese car owners that caused suspension problems. How to maintain the relationship between enterprises and users In the interactive relationship between Tesla and car owners, Tesla has always been in a state of supremacy, often ignoring the demands of consumers, and even has always believed that all problems are the problems of car owners, making many car owners angry. On the Internet, we can still see many netizens saying that there is a problem with their Tesla car, but it has not been resolved. In this “Tesla owner’s rights protection” incident, Tesla can be said to be “referred to by all means.” Whether it is netizens or the media, mainstream public opinion on the Internet is one-sided accusing Tesla of its arrogant attitude. As the saying goes, “Customers are God”, this does not mean to put customers in a high position in a low voice, but to pay attention to the demands and needs of users, work hard to solve the problems raised by customers, and find ways to improve their service attitude and Process. In this matter, Tesla discloses vehicle inspection data and driving data to customers and the public in accordance with regulations. Using facts can prove whether it is the problem of the vehicle or the problem of the owner. Rather than just saying that it’s all car owners’ problems, it won’t be recognized by the public, and it also makes people feel: this company is too arrogant.
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