Kevin Pietersen is an English cricketer of South African descent who is very active with SORAI (Save Our Rhinos Africa India) organization in raising awareness and saving endangered wildlife species. .
Kevin Pietersen is an English cricketer of South African descent who is very active with SORAI (Save Our Rhinos Africa India) organization in raising awareness and saving endangered wildlife species. . Together with the Hublot watch brand since 2019, the organization has made many contributions to address the biodiversity crisis. Dep Online had the opportunity to chat directly with Kevin Pietersen with many sharings sent to the public in Vietnam.
How did you start raising awareness about the endangered rhinoceros species? I have been involved in many activities to raise awareness about the urgency of the rhinoceros species. I was still playing cricket for England at the time and my tools and things had a lot of rhinos on them. After that, many people expressed interest in buying the items again because they looked cool, and that’s how I competed to raise awareness. Later, I used my son’s drawings of rhinoceros on the competition equipment as well as the main logo of SORAI. The drawing appeared on hats and t-shirts and received a very good response, so I thought about the next step of developing and building the organization. 
Kevin Pietersen and Ms. Petronel Nieuwoudt – founders of Care For Wild, the largest rhinoceros orphanage and sanctuary in the world Can you share more about the operating mechanism of the organization? We donate 20% of our profits to conservation and do our best to save endangered animals. That is the purpose of our activities and when buying our products, people also contribute to a great cause. We don’t want people to see us as a charity asking people to donate money. We have a donation page where people can contribute directly to causes you believe in. Or you can also become an ambassador, support activities related to our products, and also be the subject of discussion. It’s a way to create exchanges, thereby raising awareness across the board, with us in our efforts to stop the illegal wildlife trade. 
What do you think about rhinos that the public needs to be more aware of? Rhinos are in danger of extinction. In South Africa, in the last 10 years, we have lost two-thirds of the remaining rhinos here. The problem stems from black markets such as China or Vietnam, which have engaged in illegal wildlife trade activities. Africa would not be Africa without rhinos. They are one of five important wildlife species in this place. We stand firmly against the illegal wildlife trade and also rhino horn. Many texts have asserted that rhino horn has no medicinal value, and that greed and misinformation in society have used them to flaunt their status. These things need to be removed immediately! And how did the collaboration between SORAI and Hublot begin? In 2019, while the Cricket World Cup was in progress in England, Hublot and I started working together. Then we did bigger things together, and we really brought about change. The first Big Bang Unico SORAI watch was born at that time and immediately “sold out” very quickly. The feedback after that was also very positive and everything was perfect. And I believe this next watch will achieve the same success. 
The new Big Bang Unico SORAI watch will be released in 2021 Can you share with everyone about the similar values of SORAI and Hublot? I think time is the greatest value we share with each other. Quite simply, Hublot offers very innovative timepieces. And together we are in a race against time to save the rhinoceros from extinction. This is a perfect collaboration! SORAI and Hublot’s first collaboration was the very successful Big Bang Unico SORAI watch. Can you share more about the achievements after that initial success? If it weren’t for that success, I probably wouldn’t be sitting here talking to you right now. The opportunity to approach and talk about the organization’s activities with the public in Vietnam is a wonderful thing. For me it is a very meaningful success, besides financial success. 
Big Bang Unico SORAI watches come with 2 sets of bands with matching colors màu What’s different about the second Big Bang Unico SORAI watch released in 2021 compared to the first one? The new Big Bang Unico SORAI is equipped with a UNICO manufacture movement and is inspired by the natural colors of the woods in summer: a harmonious blend of two greens, from the green ceramic case. tree to the camo green hue of the familiar rubber or Velcro strap. This special edition, with the SORAI logo engraved on the sapphire crystal back, is limited to just 100 pieces worldwide. Due to the impact of the pandemic, we worked together through video meetings, coming together to agree on every detail on the new watch. 
SORAI’s black rhino logo on the dial After working with Hublot for a while, what percentage of your initial expectations about this relationship have been met? What I expect is all that we have achieved so far. We have an organization that works for the sake of bringing about change, raising large sums of money from the profits of the first 100 watches sold for the activities of the organization. More importantly, thanks to this cooperation, I have been able to reach other countries and territories. This is like a marking exercise, every opportunity we have to raise awareness of the community, to be communicated to the public, can open certain doors. Thank you for taking the time to chat and share! Perform: Tuan Anh
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