Article丨Pencil Road, Author丨Zhang Xuan, Editor丨Wu Jinna Wang Xin has a new move. Recently, the original Kuaibo founder Wang Xin launched a new version of the recruitment platform Lingge App, which focuses on the “finding job through headhunting” model and officially entered the online recruitment field. Lingge App was first released in August 2019. It was aimed at the gig economy in the early stage and was known as Taobao in the field of flexible labor. However, he did not escape the fate of driving high and walking low. With the normalization of the epidemic and the return of people’s lives to normal, traffic has gradually fallen. Lingge C2C has continued to return to a low-frequency state, and the growth of data has tended to be flat. This has become Wang Xin’s “biggest regret in 2020”. With the launch of the latest version 2.2, Lingge has adjusted its new direction to a recruitment platform that focuses on finding a good job through headhunting. Compared with the traditional recruitment model, Lingge has joined the headhunting role among job seekers, platforms, and companies. According to the official introduction, Lingge is characterized by the use of blockchain and AI technology to achieve precision and decentralization of recruitment. According to estimates, the average annual compound growth rate of the national recruitment market from 2017 to 2022 will reach 20%, and it will reach 282.2 billion yuan in 2022. The recruitment industry is still full of huge room for development in the future. Even if it is limited to the field of online recruitment, there are already many giants. So, will the main pigeon be effective? For the online recruitment market where the market structure is basically stable, can Lingge succeed in grabbing food? The spirit pigeon is not “soul”? On February 7, 2018, Wang Xin was released from prison in a low-key manner amidst the eager anticipation of many followers. In the second week after he was released from prison, Wang Xin began to see friends everywhere and recalled the old employees of Kuaibo… a series of actions to return to the entrepreneurial circle dazzled everyone’s appetite. At the end of February 2018, less than a month after being released from prison, Wang Xin established Shenzhen Yunge Artificial Intelligence Technology Co., Ltd. The registered capital is 5 million, and the legal representative is Wang Xin’s wife Peng Peng. The positioning of the new company confirms a series of previous speculations. According to the official introduction, Yunge Intelligence is committed to developing an artificial intelligence scheduling system, while combining the latest blockchain technology to ensure the safety of data transmission and access. Soon after its establishment, Yunge Intelligence has won more than 30 million US dollars in angel round investment, behind the capital is IDG Capital and BAI Bertelsmann Asia Investment Fund, as well as industry leaders Yao Jinbo, He Xiaopeng, Li Xueling and others. In January 2019, Yunge Intelligence launched the chat tool “toilet MT”, claiming to be able to use blockchain technology to achieve anonymous social interaction. However, the “toilet MT” died before it was released. It was killed by Tencent’s micro-envelope on the day it went online, and it was also labeled “pornographic”. Wang Xin later said in an interview with the media, “We found that this product had problems after it went online and immediately removed it. It’s not that the product was rumored to be involved in pornography, but at the time someone felt that you were involved in pornography, so they just wrote that you were involved in pornography. Up.” “The vision of the MT product alone is not big enough.” After the failure of Toilet TM, Wang Xin turned to a new field-flexible employment. In the company’s internal speech, he explained his original intention to target the “gig economy”. “Today’s niche profession may become popular in the future, and there will be more and more freelancers. The annual salary of the people of the country is more than 80 trillion yuan, and if the part of the part is 1%, it is also a large share.” In August 2019, Yunge Intelligence launched the beta version of its new product “Lingge”, known as the “Taobao in the field of flexible employment”, which is positioned as a C2C flexible employment skill sharing and collaboration platform. According to the official introduction, users can publish their own earning skills in Lingge, such as traditional fixed skills such as lawyers, babysitters, psychological counselors, etc., or they can be game power leveling, catwalker, scumbag appraiser and other niche long tails. skill. Users or companies with useful job needs can search for services through Lingge, and the platform will use AI algorithms to match service providers with appropriate skills to take orders. Lingge App also has a virtual company. Users who want to start a business can submit a business plan to be certified as the founder of the virtual company, and recruit skilled people to join their virtual company, enjoy the order dividends of each member, and connect their network resources. Realize. Thanks to Wang Xin’s personal influence and the enthusiasm of blockchain technology, on the first day the Lingge App was launched, the number of registered users was close to 1 million, and the invitation code was hard to find. Later, due to product stability and legal issues that have not been resolved, it was taken off the shelf actively and can only be downloaded on the official website. However, the spirit pigeon did not escape the fate of driving high and driving low. The main part-time online function attracts a large number of users who want to make money, but no one wants to spend it. Some netizens commented, “The software is sold by itself, but no one buys it at all, just ask if it’s embarrassing…” Wang Xin was not unaware of this embarrassment. On December 31st last year, Wang Xin published a post on Toutiao to summarize his 2020, saying that his biggest regret is: “The design of Lingge was originally designed to focus on flexible labor. It can be said that it has caught up with the market demand. At the beginning of the epidemic. , Lingge does have some C2C demand, which is the transaction between demanders and skilled people. But unfortunately, as the epidemic becomes normal and people’s lives return to normal, the traffic gradually drops, and Lingge C2C continues to return to a low frequency state. , The increase in data tends to flatten out.” “The C to C market does not have a standardized service process, and it is almost impossible to control the quality of service.” Someone in the comment pointed out the Achilles’ heel of Lingge’s “inoperability”. What is the possibility of a new direction? “Fortunately, we adjusted in time, and now we have found a new direction.” Wang Xin’s adjustments have now seen clues. In the historical version of Lingge, it can be found that Wang Xin started to adjust the function of Lingge since 3 months ago: adding a “fast recommendation” recruitment mode, allowing headhunters to recommend resumes. The subsequent version optimization has also been carried out around the direction of headhunting recruitment, gradually focusing on the online recruitment market. Compared with the traditional recruitment model, Lingge has joined the role of headhunting among job seekers, platforms, and companies, focusing on finding jobs through headhunting. From the actual experience, the headhunter will be involved in the whole recruitment process corresponding to the model of “finding work through headhunting”: the job seeker will open a job position, and the resume must be submitted through the headhunting recommendation. The company is on the platform. Recruitment requirements with “reward and commission” are released, and headhunters recommend talents according to the needs of the company, thus forming a closed loop of the precise recommendation mechanism of “enterprise-headhunting-talent”. “In fact, there is a little difference between it and other platforms. Although some platforms promote’direct talk to the boss’, in fact, most of the platforms are still headhunters, and Lingge is like a part of this platform.” Some practitioners said to Pencil Road. According to the official introduction, Lingge is characterized by the use of blockchain and AI technology to achieve precision and decentralization of recruitment. On the one hand, Lingge can achieve intelligent matching and screening of talent resumes. On the other hand, Lingge supports the anonymous display of headhunters (after real-name authentication), and headhunters can serve companies anonymously, not only for one company, but for the entire platform. . According to media reports, Lingge has attracted more than 100,000 professional headhunters from more than 20 popular industries and more than 50 cities. So, will the spirit pigeon, who is mainly engaged in “finding a job through headhunting”, be “smart”? Related practitioners have put forward different opinions. “In fact, if you are only limited to headhunting, the user base is very small. Because headhunting is relatively high-end. It is currently difficult to make it a real online model. The person in charge of the free headhunting service recruitment platform “Duke Recruitment” told Pencil Road. Duke Headhunting started with the main feature of providing free headhunting services. After its launch, it has downloaded more than one million downloads and has received 100 million yuan in Pre-A round of financing. In terms of business model, in the early days, Duke headhunting attracted some mid-to-high-end talents to the platform by providing free headhunting services, and then realized profit through corporate services and other e-commerce services. But the exploration of this model is still in its infancy. “The timing of the rush is not right, because during the epidemic, if the company provides free headhunting services, the company will not survive, but if it is not free, it will not attract users.” The person in charge explained. At the beginning of this year, Duke Headhunting has changed its name to Duke Recruitment and began to transform into mid-to-high-end recruitment. “Because I feel that it is still a mid-to-high-end recruitment, the whole face will be larger.” What new opportunities are there for “hunting for food”? In fact, Wang Xin’s online recruitment is not a new industry for a long time. According to data from the Ministry of Human Resources and Social Security, in 2019, the number of human resource service organizations in China reached 39,600, and there are many giants on the track. In addition, according to calculations, the average annual compound growth rate of the national recruitment market from 2017 to 2022 will reach 20%, and it will reach 282.2 billion yuan in 2022. The national recruitment industry is still full of huge room for development in the future. In the past, there are old players Worry-free, Zhaolian Recruitment stands firm, and there are hunters who are doing headhunters like Lingge. Since the listing of Hong Kong stocks in 2018, the current market value has reached 12.351 billion Hong Kong dollars, and basically established its own headhunting. The status of the platform. In addition, there are some comprehensive websites such as 58.com and Ganji.com. In addition, there is a direct recruitment of BOSS, which focuses on the social share market, and just went to the United States to submit an IPO application on May 22 to sprint Nasdaq. The prospectus shows that in March 2021, BOSS directly hired monthly active users (MAU) of 30.6 million. The average MAU in 2020 is 19.98 million, a year-on-year increase of 73.2% compared to the monthly average in 2019. “At present, the entire market has been severely divided by giants. There is a saying in the industry that BOSS direct employment may be the last traffic pool in this industry, because the recruitment platform actually has no barriers, and it is all based on capital and vigorously launched. New entry It may take a lot of money and energy to grab a piece of meat from the mouths of platforms such as 51job.com and Zhaopin.com.” A practitioner in the recruitment industry said. For new entrants, all that can be done is to “grab food” through model and technological innovation. “The epidemic will be used as a variable to allow new species to blossom, or old species to develop new ones-Cloud Recruitment is one of them.” Dai Kebin, CEO of Lieping.com, said when accepting a report from Pencil Road. During the epidemic, video interviews were chosen for the initial recruitment of many positions. Based on the consideration of liberating manpower and improving efficiency, more and more companies have begun to use automated AI interview tools to conduct preliminary screening of talents. It is understood that there are The number of customers of AI recruitment service providers has doubled by 10 times last year. In Dai Kebin’s view, the recruitment track is actually quite crowded. Each company has experienced long-term and arduous competition in terms of technology, talents, products, and market share, and the market structure has basically been formed. “In terms of online recruitment, there are actually few business opportunities that startups can seize, but they are not completely absent. If they can achieve the ultimate in a certain vertical segmentation, they will have a very professional understanding of users of a certain type of professional group. And being able to make a commercial closed loop will also be a breakthrough.”
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