Mastercard is stepping up its global program for digital priorities (Digital First) in the Asia-Pacific region with a range of innovative partners aimed at providing seamless and secure digital payment options. above all customer expectations, in the context of online shopping and banking becoming ever more popular.
Mastercard’s digital prioritization program will maximize safety, security, and convenience in e-commerce, online banking, and contactless transactions by providing guidance to processing units. Payment liquidators, financial technology companies, card issuers, and other partners to create large-scale, end-to-end digital payment options.
With the support of Mastercard’s fast and secure global network, including the Mastercard Processing platform that allows instant card issuance, the digital priority program offers customers the convenience of registration. online, quick access to start buying, and flexibility and peace of mind when shopping. The program also allows consumers to choose to make payments via digital cards or deduct money directly from their bank accounts using smartphones, smart watches or other digital devices. The program also offers new ways to accept payments, such as scanning Mastercard’s QR code on the card. Accordingly, the consumer’s payment card is placed with a QR code, allowing the sender to scan and transfer money securely and conveniently to the selected account. As consumers are rapidly transitioning to the long-term ‘digital default’ mindset, Mastercard research shows that 30% of people in Australia, 49% in India, 55% in China and 34 % in Japan plan to shop more online. The majority of people – 71% in Australia, 77% in India, 73% in China and 62% in Japan – believe that the switch to contactless payments will become commonplace. With the increasing demand for digital experiences, Mastercard is helping customers innovate faster through a network of partners that help customers step by step in their digital journey – from shopping, use to management. financial management. Mr. Sandeep Malhotra, Executive Vice President of Mastercard, in charge of product and innovation, Asia Pacific, said: For many years, Mastercard has led the trend of comprehensive digital commerce development by ways to provide a seamless and secure payment experience that makes it convenient for billions of people around the world to shop and manage their finances, anytime, anywhere. Along with the strengths of Mastercard’s partners, the digital prioritization program enables convenient, fast, transparent payments and maximizes customer choice, from digital cards in the wallet. electronics, QR codes on cards, to Pay by Account solutions that allow consumers to pay with a bank card through a financial service provider’s application. In addition, sellers benefit with access to a broader customer base and faster access to available financial resources. Mastercard’s promotion of the Asia-Pacific digital prioritization continues the program’s expansion in North America, in order to bring unique values to cardholders and account holders. with market-leading banking and payment experiences in today’s rapidly growing digital economy.
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